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Organic growth for the ages
Consumer Focused
Organic growth for the ages
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SEO (Search Engine Optimisation) is all about pleasing the Google overlords. But you don’t have to sacrifice your first born to make it to the top. Modern SEO is about putting the user first by making your website as user friendly as possible while creating content about things people actually care about. That’s right – no one wants to hear about your 2011 gap year trip to Venezuela and neither does Google!
So where do you start? Our SEO strategy is underpinned by thorough keyword research, helping to identify the most appropriate and most achievable keywords to target. A realistic approach to target keywords is the key to a successful organic growth – not everyone can rank #1 for your industry’s top keyword so it’s best to get creative!
Sometimes thinking locally is the best approach. Local SEO can make or break a business and if you’re relying on local business from local people, your strategy needs to reflect that. There’s no point optimising for world domination if you only service Stoke-on-Trent. Put your customer’s front and centre with a comprehensive Local SEO strategy, helping you get found in the areas that matter most.
Search methods have changed. Voice search is growing more prevalent every day with the uptake of Alexa, Siri and the gang. “Alexa, why should I care?” I hear you ask. Only optimising for traditional search means you’re missing out of potential traffic. 27% of the online global population is using voice search on mobile so it’s worth going for.
Creating an engaging content plan not only helps to position your brand as a knowledge source but also can increase organic presence by targeting long-tail keywords, identified through keyword research. Cue the party poppers!
And it’s not just about what you’re saying, but how you say it. Your website needs to be in tip top shape from a technical perspective. For all our SEO clients, we conduct monthly technical audits to identify any issues and suggest and implement ways to improve your website technically.
Our strategy combines on-site optimisations and off-site initiatives, all in accordance with Google and other search engines’ best practices.
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