Yes, we know. The next FIT Show in 2027 seems like a whole year away, giving you bags of time to get your stand and campaign organised.
The reality is, the smartest of your competitors are already locking in stand space, and planning their own campaigns to showcase their wares.
Running from 18-20 May at the NEC, Birmingham, the FIT Show will feature more than 70 global brands that have already committed, accounting for over 30% of the available floor space. Early planning is already underway across the sector.
So it’s time to get your own campaign up and running
The fact is, FIT is more than just a three-day event. Exhibiting is only one element of what should be a well co-ordinated three-phase campaign that starts pre-show, covers on-site activity, and continues post-show.
A stand without a fully supporting digital campaign is simply a wasted opportunity.
And this is where Harrison Carloss can generate those vital leads to help fenestration businesses like yours get the most benefit from FIT 2027.
How we’ll structure your FIT Show campaign
- Phase one of your campaign will run pre-show, building awareness and booking meetings via email, paid social spots, and LinkedIn outreach to installers/specifiers
- Phase two will cover on-site activity, which includes making your stand work harder using QR-driven content for more detailed product information, live capture, and ensuring your staff are fully briefed on campaign messaging.
- Phase three of your campaign comes post-show and focuses on converting leads before they go cold with follow-up sequences, retargeting and content nurture. There’ll also be a virtual tour of your stand.
A look back at the FIT Show 2025
FIT Show 2025 drew over 10,000 professionals and was a huge success for our clients and us.
We were there to support two of our clients, Universal Trade Frames and The Residence Collection, who we helped to launch their new entrance door with a new door designer tool. We came up with the ‘Make it a Full House’ concept and creative direction, which Residence rolled out into their very own casino in the middle of the heart of the FIT Show. The campaign would go on to win Best Campaign at the FIT Show Awards!
While we were at the show, we spoke with both Jo Trotman and Sarah Hitchings, who were kind enough to give us a video testimonial on what it’s been like to work with us.
“I love working with Harrison Carloss. I think it’s really important to have a good relationship, and everything I can see in my head, they manage to actually put into digital, which is amazing. I would 100% recommend Harrison Carloss.” (Sarah Hitchings, Sales & Marketing Director, The Residence Collection.)
Work with us
FIT Show 2027 promises to be even more popular, with features that include the Trade Counter (now rebranded Market Place) as the Launch Pad for new products and start-ups. Also this year there’s a broadened focus on roofing, shading and outdoor living.
If you’re weighing up exhibiting at FIT Show 2027 or have already committed and need a campaign to go with it, as a practical first step, we’d recommend a simple planning timeline and budget from now to May 2027 to map out marketing activity and make sure you have everything you need well in advance.
When you’re ready to talk about how we can help you, we’re Harrison Carloss. Experts in creating digital tools for manufacturers and fabricators in the fenestration industry. Let’s talk about how we can support you at the FIT Show and grow your business.