If you’re already running ads, we’ll complete a deep dive into all the nooks and crannies so we can take learnings and recommend any improvements to your existing campaigns.
Pay for relevance, not noise—
Not only is PPC one of the fastest ways to reach customers, but when done right it puts your brand in front of people with clear intent to act.
Too often, paid media is driven by vanity metrics rather than meaningful outcomes. That leads to wasted spend and traffic that never converts. Our approach is different. We focus on relevance first, targeting high-intent searches so you pay for quality traffic, not just clicks.
And it’s not just about keywords. Modern PPC is about intent. From the ad itself to the landing page experience, we ensure users arrive exactly where they expect to be, helping them progress naturally without pressure. The best ads don’t feel like ads.
We offer a fully managed, strategic PPC service with continual optimisation built in. We don’t set and forget. We refine, test and improve to make sure performance stays strong as markets shift.
Whether you’re an ecommerce brand scaling sales through Shopping ads or a charity looking to educate and influence, our team has experience turning paid media into measurable growth.
How our PPC retainers work—
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Pay Per Click process
Based on a 12-month retainer
Every business is unique. Your PPC retainer is moulded to your business needs, created to remove blockers preventing you from being seen by your target audience.
Audit
What's involved
Targeting Audit
Ad Creative Audit
Workshop
Campaign Creation
Taking learnings from any previous activity, we take your account down to bare bricks to ensure we’re building on solid foundations, ensuring targeting and creative are on point.
What's involved
Ad Creative
Targeting
Account Structure
Monitoring
We’ll periodically go into to your account to optimise your campaigns, tweaking targeting and improving creative to keep things fresh. Every month, we’ll send across a detailed report and catch up on a call so we can always be looking for new ways to drive traffic.
What's involved
Monthly Reporting
Monthly Call
Optimisations
Ideas. Impact. Results.
Our clients tell the story better than we ever could.
Interested in
working with us? —
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FAQS —
Can you audit our existing PPC account?
Yes. We’ll take a deep dive into your targeting, ad creative and account structure to flag mistakes and recommend adjustments that could make your ads work harder for you.
How do you measure PPC success?
We look beyond vanity metrics like impressions and clicks, and focus on the outcomes that matter to your business, whether that’s leads, sales or return on ad spend. You’ll get detailed monthly reporting alongside a call to talk through performance.
What platforms do you run PPC campaigns on?
We’re a certified Google Partner and primarily focus on Google Ads, including Search and Shopping campaigns. However, our approach can extend to other paid platforms such as Microsoft Ads, ChatGPT Ads, and paid social media, depending on where your audience is.
Is PPC worth it for ecommerce brands?
Yes, when it’s built around real sales data rather than vanity metrics. We create bespoke ecommerce PPC strategies focused on profitable sales, not just traffic or clicks. We’ll also recommend updates to landing pages and conversion journeys if we feel that this will impact campaign conversions. You don’t want to start filling your bucket only to realise there’s a big hole in the bottom!
Can you manage our Google Ad Grant for our charity?
Absolutely! Ad Grant accounts work differently to standard paid accounts and come with their own rules and restrictions. We can help you get the most from your grant money and generate meaningful actions for your cause.
Do you offer one-off PPC campaigns or only retainers?
We offer PPC account audits as a one-off service, but ongoing management is run as a 12-month retainer. PPC performs best with continual optimisation, so a retainer means we’re always refining targeting and creative as markets shift.
How long does it take to see results from PPC?
Unlike SEO, PPC can start driving traffic almost immediately. That said, we’d recommend an initial period of testing and optimisation to make sure your account is targeting the right audience and converting efficiently before judging performance.
How much should I spend on PPC?
This depends on your industry, competition and goals. We’ll review your market and objectives during an audit and recommend a budget that gives your ads a realistic chance of driving profitable results.
What is PPC and how does it work?
PPC (pay per click) is a form of paid advertising where you only pay when someone clicks your ad. It lets you put your brand in front of people actively searching with intent to act, rather than waiting for organic visibility to build.








