Senior & Retirement Marketing
We wrote the book on marketing to over 55s.
Harrison Carloss has worked in the over 55s market for over 20 years, developing and honing intelligent marketing strategies that appeal to older consumers.
Retirement marketing expertise—
As people get older, they don’t want to be ‘sold to’. They want to feel they have control over their lives. Even when part of a community, they still want to stay active and independent, to have new opportunities and a future.
How we can help—
Marketing
Strategy
Print &
Communications
Lead
Generation
Brand
Identity
Website Design
& Development
It all starts with a question —
We’re the first choice to help you sell more retirement properties—
We know that the decision-making around retirement living doesn’t happen overnight and doesn’t rest with one person. That’s why we start targeting early, with the aim of changing misconceptions around retirement living.
Harrison Carloss has worked in the over 55s market for over 20 years, developing and honing intelligent marketing strategies that appeal to older consumers. Our extensive experience working in the retirement property/care sectors has equipped us with a unique understanding of senior marketing, the decision-making process and the stakeholders involved.
Selling off-plan—
We have a proven track record over the last 30 years in helping to sell properties at new developments off-plan quickly with cost-efficient marketing campaigns and lead generation.
We nurture leads and guide them towards a sale, continuing communication up until development completion to keep the customer excited and invested, reducing dropouts.
We’ll set your development up for success by correctly positioning your branding to win the hearts and minds of potential buyers. We’re equipped to create all the marketing collateral that seniors need to simplify the buying decision and make your development professional and trustworthy.
Selling existing properties—
Maximise occupancy at existing retirement communities with strategic marketing that will shift even the stubbornest homes on the market. We’ll help you leverage your residents to understand why someone should want to live there, informing campaign messaging and benefit highlights.
Lean into the vibrancy of your existing community and boost attendance at events to help buyers experience the community for themselves and fall in love with their potential new life. Market more efficiently by reducing media wastage and appealing to highly targeted prospects.
I have often said how impressed we are with the Harrison Carloss team. The support has been genuinely transformational for the business.
I have worked with the Agency for over 20 years and they made a real difference to my work and helped propel the organisation to be a market leader.
With our trusted clients, we maximise occupancy and sales through crafted impactful marketing strategies that appeal to your ideal residence and enhance your brand reputation—
Interested in
working with us? —
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Blog—
What to do when sales slow down for your retirement community
The importance of a lead generation funnel for retirement communities
Marketing to Seniors vs. Adult Children: Why your retirement community messaging needs to do both
FAQS —
Do you work with retirement developers across the whole of the UK?
Yes, we do! Our expertise comes from having worked with some of the biggest developers of retirement properties for many years. Although, because of the nature of retirement marketing, we won’t actively work with developments that are based in the same region at the same time to avoid a conflict of interest.
Get in touch with us to find out if we’d be a suitable partner for your next campaign.
How do you measure success for a retirement marketing campaign?
In most cases, success will equate to an increase in sales, driven by higher-quality leads. So we make it our job to give your sales team the best possible opportunities to drive up their conversion rate. With their long sales cycles, we create an effective lead nurturing strategy that builds trust with prospects through long-term engagement, connecting and empathising with them on a personal level at every stage of their decision-making journey.
Can you support us with lead generation for off-plan retirement schemes?
We certainly can – it’s how we got started with ExtraCare’s very first village over 30 years ago and on many subsequent developments since! We knew static floor plans would do nothing to build an emotional connection with our target audience or an inspirational proposition they could relate to. So our marketing plan focused on independence and liberation, on healthy and active lifestyles rather than just bricks and mortar. That’s how we sold more than 75% of properties off-plan before the village officially opened.
What marketing services do you offer for retirement developments?
Our breadth of experience makes us uniquely qualified to help retirement living providers with strategic, data-driven marketing. We offer the following services in-house:
- Site Appraisals & Strategy
- Scheme Branding & Design
- Web Design & Development
- Direct Mail
- Digital Marketing (SEO, PPC, Paid Social, Email)
- Event Management
- HubSpot Migration & Automation
We can also support you with media buying, such as TV, Radio, OOH, PR and advertorials, by managing comms and relations with trusted suppliers.
Which types of retirement living operators do you work with?
Our primary experience is in selling retirement properties; however, we understand the over-55 demographic and the many groups within, so we can help with independent living, assisted living, care homes, villages and rental properties too.
We appeal to people as human beings rather than as customers, segmenting data and using it to target individuals with tailored messaging to create a better connection with the audience.
What experience does Harrison Carloss have in the retirement sector?
In selling retirement properties successfully for 30+ years, and working with some of the biggest companies in retirement, we’ve made a name for ourselves for our deep understanding of the senior living market. We’ve developed highly creative strategies and data-driven campaigns that really do work to deliver the right results. In the process, we’ve introduced thousands of older people to a better retirement across the UK.