Site Appraisals & Strategy for Retirement Community Schemes

Get strategic support from the retirement marketing experts.

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Opening a new development?—

We understand the massive amount of work that goes into opening a new retirement development and we’re here to help ease the burden. From securing site acquisition and specialised planning permission, to navigating leasehold and care regulations and legal frameworks. We’ll tailor scheme designs to resonate with your future residents to deliver age-friendly, sustainable communities. We present a full strategy with clear KPIs to measure performance over the lifecycle of the development from planning to opening.

Planning Permission Support

Planning Permission Support—

Whatever you need to achieve planning permission, we’re here to help. From branded and beautifully designed reports and documents to galvanising local support with CGI videos and imagery of the proposed development. We give you all the tools to sell your new community to the local authorities.

Demographic Analysis

Demographic Analysis—

To sell developments off-plan quickly it’s crucial to understand who your customers are, and the segments that exist within your target demographic. By conducting research in the area surrounding your development we can more accurately identify customer profiles and map out a plan to target each profile effectively. Someone who is in their late 50s is very different to someone approaching 70 or 80. They have different motivations for moving into a retirement community and we help make your campaigns feel more targeted and personal by segmenting your data early. This adds focus to your marketing activity to reduce media spend and make budgets go further.

Competitor Analysis & Mystery Shopping

Competitor Analysis & Mystery Shopping—

By reviewing in detail how local competitors are positioned and actively marketing their community we can ensure we give your new community scheme an unmistakeable brand identity and apply it creatively to deliver more impact and set you apart. We can deploy mystery shoppers to understand the journey at other developments and prepare your community to make an even stronger first impression.