Branding & Design for Retirement Community Schemes
Bringing to life a community identity with vibrant design.
Looking for a new scheme identity?—
We’re experts at developing the fundamental features of conversion-centric schemes so they differentiate you from competitors, and your offering is seen as valuable and unique by your target demographic.
How we can support your new retirement community scheme identity
Branding & Design—
Getting your new scheme branding and identity right is all a matter of positioning. We conduct in-depth research and analysis into the area surrounding the new development to understand what exactly will resonate with your customers the most. Whether you’re trying to reposition an existing community or haven’t broke ground yet on a completely new development, we can support you strategically on naming, logos, tone of voice, photography style, colour palette and typography.
Web Design & Development—
Your website is one of the most powerful tools you have to connect with potential residents and their families, as well as a major trust signal for someone purchasing a retirement property.
That’s why it’s worth making sure your site is genuinely senior friendly. Not just designed with accessibility in mind, but featuring a large and clear typeface, jargon free copy, and intuitive navigation. We’re experts at building dynamic websites with seniors in mind.
CGIs, photography and video—
When selling off-plan or marketing new phases, don’t rely on static floor plans to attract buyers. Use hyper-realistic computer-generated (CGI) flythroughs and immersive digital tours. These show how spacious, airy, modern and light-filled the communal spaces, such as the gym, bar-bistro, salon and IT suites, will be.
Site signage & hoardings—
We help you build an emotional connection with your audience using imagery that focuses on independent, healthy and active lifestyles and a young-at-heart, energetic atmosphere, rather than just selling bricks and mortar.
Our approach appeals to potential buyers as human beings rather than as customers, and enables us to build genuine retirement communities even as the bricks of those new communities were being laid.
Blog—
What to do when sales slow down for your retirement community
The importance of a lead generation funnel for retirement communities
Marketing to Seniors vs. Adult Children: Why your retirement community messaging needs to do both
How to generate more leads for shared ownership housing
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