Senior & Retirement Marketing

We wrote the book on marketing to over 55s.

Harrison Carloss has worked in the over 55s market for over 20 years, developing and honing intelligent marketing strategies that appeal to older consumers.

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Retirement marketing expertise—

As people get older, they don’t want to be ‘sold to’. They want to feel they have control over their lives. Even when part of a community, they still want to stay active and independent, to have new opportunities and a future.

How we can help—

Marketing

Strategy

Print &

Communications

Lead

Generation

Brand

Identity

Website Design

& Development

Who we’ve helped—

Campaigns Print Strategy

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View Our Work.

We’re the first choice to help you sell more retirement properties—

We know that the decision-making around retirement living doesn’t happen overnight and doesn’t rest with one person. That’s why we start targeting early, with the aim of changing misconceptions around retirement living.

Harrison Carloss has worked in the over 55s market for over 20 years, developing and honing intelligent marketing strategies that appeal to older consumers. Our extensive experience working in the retirement property/care sectors has equipped us with a unique understanding of senior marketing, the decision-making process and the stakeholders involved.

Selling off-plan

Selling off-plan—

We have a proven track record over the last 30 years in helping to sell properties at new developments off-plan quickly with cost-efficient marketing campaigns and lead generation.

We nurture leads and guide them towards a sale, continuing communication up until development completion to keep the customer excited and invested, reducing dropouts.

We’ll set your development up for success by correctly positioning your branding to win the hearts and minds of potential buyers. We’re equipped to create all the marketing collateral that seniors need to simplify the buying decision and make your development professional and trustworthy.

Selling existing properties

Selling existing properties—

Maximise occupancy at existing retirement communities with strategic marketing that will shift even the stubbornest homes on the market. We’ll help you leverage your residents to understand why someone should want to live there, informing campaign messaging and benefit highlights.

Lean into the vibrancy of your existing community and boost attendance at events to help buyers experience the community for themselves and fall in love with their potential new life. Market more efficiently by reducing media wastage and appealing to highly targeted prospects.

01 Platinum Skies

02 ExtraCare

I have often said how impressed we are with the Harrison Carloss team. The support has been genuinely transformational for the business.

Harry Samuel, CEO, Platinum Skies

I have worked with the Agency for over 20 years and they made a real difference to my work and helped propel the organisation to be a market leader.

John Payne, The ExtraCare Charitable Trust