Housing Association Marketing
Building strategic and creative communications.
We work closely with housing associations to deliver high-quality communications that provide
value, build trust and ensure compliance with Tenant Satisfaction Measures (TSMs).
Housing association
marketing experts—
We’re specialists in blending creativity with strategy to solve problems for housing associations. We understand the pressures and challenges the sector faces, helping you to meet TSMs and work to tight deadlines.
How we can help—
Comms &
Campaigns
Print &
Digital Literature
Banners, POS
& Hoardings
HubSpot &
Technical Support
Web Design &
Development
Who we’ve helped—
We support housing associations with their tenant communications, as well as marketing for their commercial and shared ownership developments, including housing for over 55s. We also work with other non-profit charities as their creative and digital partner.
Your answer to better comms—
Our housing association marketing specialists will work with you closely to keep projects on track and build trust in your organisation. We add consistency and efficiency to your communications to reduce internal admin.
Social Housing—
We support social housing providers with comms and design support to help them increase engagement with tenants and make a positive impact in the local community.
For housing associations looking to progress digitally we can help implement tools like HubSpot, develop support systems working with tenant satisfaction and accessibility in mind.
Commercial Developments—
We help commercial developments in much the same way as social housing developments, only we turn our nurturing tenant communications into strategic marketing campaigns designed to get you more leads for commercial or shared ownership properties.
Over 55s Housing—
We’ve got over 30 years of experience helping to sell new and existing retirement properties. We help you formulate a strategic plan and hone your targeting to increase your qualified leads and sell more properties.
We know how to create campaigns and messaging that resonates with over 55s and stands out from competitors.
Harrison Carloss are an extremely talented and committed group of individuals, with a real passion for delivering for their client. They were dedicated to each step of our project, thinking about how it would be received, and how it could be developed to become even better. They care, and that makes all the difference to an organisation like YMCA.
Thanks to Harrison Carloss, we’ve seen a 76% increase in engagement in our customer magazine. In digital, we’ve seen a very large uplift in engagement, measured through click and open rates.
Go to Harrison Carloss with your challenges and let them come up with a solution. They’re really innovative and look at the bigger picture. They think outside the box and devise a solution to drive your KPIs.
Harrison Carloss has worked on our new brand for Fairmile Grange and we’re really pleased with the results. Our new logo looks fantastic and we can’t wait to launch it externally. Since the rebrand, they have also worked with us to create collateral needed for events and all have been on brand and to a high standard.
I have worked with the Agency for over 20 years and they made a real difference to my work and helped propel the organisation to be a market leader.
Harrison Carloss designed the refreshed branding for Northwood and we couldn’t be happier with the results. They took the time to understand our business, our franchisees and our customers and came up with a brand that was just what we needed, an evolution not a revolution. The ongoing communication and project management was great, and we felt reassured throughout. The brand is now live and being tried and tested in the ‘real world’ and we’re still just as happy with the outcome. We look forward to working with Harrison Carloss for future Northwood marketing campaigns.
Our advantage comes from our understanding of people. We’ve built long-lasting partnerships in the housing sector because of our ability to create comms that resonate with tenants and spark engagement—
Interested in
working with us? —
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Blog—
How to generate more leads for shared ownership housing
FAQS —
How do you measure the success of housing association comms campaigns?
We use QR codes in printed comms and on hoardings. We also use UTMs (tracking modules) in digital campaigns.
These allow us to see exactly how well a flyer, billboard, brochure or digital comms are performing within our digital analytics platform. This includes web traffic, email open rates, social media reach, service operational data, and tenant perception metrics such as Tenant Satisfaction Measures (TSMs).
How fast can you turn around work?
We can be flexible and will often work to your deadlines. We ask that you give us as much notice as possible, and we will always be honest and open with you upfront if it’s achievable or give you an amended timeline.
Do you build websites and apps for housing associations?
Yes, we have in-house developers who can build bespoke websites or systems to help you serve your tenants and community. To ensure your tenants are always able to find the information they need and communicate with you if necessary, we ensure your website or app prioritises the user experience and makes it straightforward to navigate and accessible for users who have disabilities.
Can you help produce annual reports?
Yes, we can, in whatever format or style you’re after, and tailor them for each specific audience. Whether that’s a public-facing report or something more substantial for stakeholders, buyers/investors detailing financial performance, operational activities, and future outlook over the preceding 12-month period.
What communications services do you offer housing associations?
We can produce all key assets:
Printed Materials: Essential for reaching tenants who are not digitally connected or prefer physical mail.
Newsletters: Regular printed and digital updates to create a sense of community.
Operational Assets: Instruction cards, posters, and tenant handbooks.
Digital Communications: This can include email & E-Newsletters.
Resident Portals: Online hubs for surveys and community feedback.
Annual Reports: Report your annual performance to stakeholders, investors, or the public.