Expert financial advice, brought to digital life.
Project
MyAdvicePlace
They were already in the process of having an app built for their new service, but what they really wanted was to create an eye-catching brand that would resonate with their target audience, and a website that clearly outlined the benefits of using MAP. In short, a dynamic, visually appealing and animation-rich showcase site for their product.
Building trust in a new brand—
We worked with the Foster Denovo team to put together a slick and user-friendly site which used subtle animation to bring it to life. We applied a modern new brand for MAP that would resonate with their audience and was people first.
The branding needed to be appropriate for the sector but also friendly to clearly communicate with their key audiences.
We used a powerful JavaScript library called Barba.js that makes a website run like a single-page application.
This means the website doesn’t reload when visiting different pages across the site, reducing the time it takes to load new content. As a result, users experience seamless and dynamic transitions when navigating between content.
Because the main purpose of the site is to inform users of what MAP is and how it can work for them, it consists of a brochure site that integrates into HubSpot and also links to Foster Denovo’s portal.
Whilst looking impressive and slick on the front end, a Barba.js website build is fully compatible with WordPress, meaning clients still have ownership of their website content.
Progressive.
Web Development.
The MAP platform offers affordable financial advice from qualified experts as well as a number of budgeting and financial planning tools.
As a paid service, it was of paramount importance that the website delivered a calm and professional user experience.
The smooth transitions between pages keep the user engaged and maximise the chances of conversion.
With the MAP website, Harrison Carloss’s developers were yet again able to explore new technological possibilities to deliver a more satisfying user, and to meet the client’s brief.
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