A strategic brand repositioning
gives Air IT lift off.
Project
Air IT
Air IT Group is one of the UK’s leading managed service providers (MSPs), offering IT support, cyber security, cloud solutions, and business intelligence services to SMEs nationwide.
Following a competitive pitch process, we were tasked with the delivery of a high-impact rebrand and dynamic new website–to reposition the business to supercharge their growth following private equity investment.
The Challenge—
Air IT wanted to establish its core values and unique value proposition through the rebrand to position them as a market leading MSP. They wanted a brand to embody their growth, progressive thinking, and secure and supportive services to help support SMEs in the UK.
To build an authentic and compelling brand in the MSP marketplace, we led comprehensive internal and external market research to identify how key decision makers perceive MSPs and what drives their choices.
Our approach included external research to understand trends, client expectations and pain points. Whilst a series of internal workshops with business stakeholders helped define Air IT’s unique value proposition and clarify the core strengths that truly set them apart.
The research ensured every brand strategy decision was grounded in both real market insight and genuine internal expertise, positioning us to have a real clear, comprehensive brief as to where to take the creative side of the brand.
Air IT Group now attracts higher-value leads and stands out as a market leader, with a brand and digital presence recognised by SMEs nationwide for innovation, reliability and growth-driven support, enhancing their competitive advantage in the crowded MSP sector.
