The Mum Club

A system to connect a global franchise of women.

Project

The Mum Club

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We reimagined The Mum Club’s website and internal system bydeveloping a custom platform from the ground up. The new system is tailored to their unique needs to solve critical operational challenges, better serve its community, and is poised for scalable growth.

Poised.

for scalable growth.

Who are The Mum Club

Who are The Mum Club—

The Mum Club (TMC) was founded by Jess Lawes and Lauren Webber who both had their own kids and didn’t want to lose themselves as women. They wanted to create a space where women (who happen to be mothers) could socialise with other women and build a support network by attending events together.

Jess and Lauren developed a franchise where women across the UK could purchase and then run their own TMC. The events range from walking clubs, brunch clubs, yoga clubs, and more.

In addition to the events, TMC also pushed out free content in the form of a newsletter and blog, all of which was accessible online.

The Teething Phase

The Teething Phase—

The Mum Club’s old website was limiting their growth. It was a content based website with a CRM and wouldn’t be able to accommodate for the subscription model they were looking to adopt.

In addition to their site being restrictive, the site didn’t meet modern development standards and it was time consuming and difficult to fix even simple bugs.

The main issue was the events side of the website which caused multiple issues for TMC franchisee’s and HQ.

It was becoming very time consuming having to keep dealing with these issues and there was lots of admin involved. Jess and Lauren knew they needed a new website and began their search for a creative and digital partner to help them achieve their vision.

Solving the Problem

Solving the Problem—

We developed an innovative and custom-built system to serve as a future-proof and scalable asset for The Mum Club, setting them up for further international expansions. The new system helps The Mum Club by:

Supporting the new subscription service behind a secure paywall.
Allowing new franchisee sign ups, and to manage their own events, bookings, and guest lists.
Giving TMC HQ complete administrative control with minimal manual input.
Offering a seamless user experience, from discovering events to managing subscriptions.
Serving as a professional and aspirational shop window for the growing brand and helping new users discover their local TMC community, book events, and become a member.

Enhanced User Experience. Reduced Admin Time. Responsive Design. Innovative New Features. Faster Page Speed. Minimise System Errors. Scalable Web Development. Easy To Use. Supports Growth. Increased Revenue Stream. Marketing Email Automation. Seamless Integrations.

Tech that Makes it Tick—

The Mum Club’s new system is heavily integrated with Stripe to support global scalability, multi-currency payments and provide a secure and trusted payment provider for over 80 franchisees.

Franchise Management System: Franchisees can independently manage their events and ticket sales.
User Subscriptions: Paywalled access to exclusive content.
Multi-Currency Support: Events can be listed in GBP or AED.
IP Geolocation (MaxMind): Automatically tailors what you see on the website based on user location.
DotDigital Integration: For seamless marketing and email automation.
System Analytics Dashboard with insights including: Total users and new users, Active franchisees, Events and ticket sales (monthly breakdowns), Subscriptions by plan and region.

Tech that Makes it Tick

the code of a standard website

The Perfect Delivery—

The new TMC platform is now a powerful digital engine driving a rapidly growing brand.

Streamlined Operations: Admins can manage users, events, and subscriptions in one central system, saving time and reducing errors.
Improved UX: It’s now easier than ever for users to find and book events.
Mobile-first Design: Optimised for use on any device.
Scalable Infrastructure: Built to grow with TMC, including potential international expansion.

Working with Harrison Carloss has been a brilliant experience from the start. This project involves a huge untangling of systems and ideas, but they completely understand what we are trying to achieve and deliver it beautifully. The process is smooth, collaborative, and enjoyable and we’re incredibly proud of the new website. The feedback from our franchisees nationwide has been overwhelmingly positive.