Aitken Turnbull

Giving Aitken Turnbull the blueprint to digital success.

Project

Aitken Turnbull

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After working with us to refresh the Aitken Turnbull brand, the next phase of the project was to translate their bold, new identity into a high-impact digital experience. The goal was to create a modern, people-centric website that could clearly articulate their unique values and process.

High-impact.

People-centric website.

The Challenge—

Aitken Turnbull required a website that did more than just showcase their portfolio. Their key requirements centred on creating a digital space that was both modern and people-centric, while effectively communicating how they work.

Brand Alignment: The site needed to perfectly complement the newly signed-off, refreshed brand.

Modern but People-Centric: They sought a modern aesthetic that still prioritised their people-first approach.

Process Clarity: The site had to clearly communicate their values, working method, and process, which their old website didn’t get across.

User Experience: The final site needed to be intuitive, easy to navigate, and accessible.

Award-winning website

CSS Design Awards

Our Approach—

Using the new brand guidelines, we designed and built a modern website that was full of personality but respected the firm’s established heritage. We ensured the site served as a true reflection of their work, incorporating elements of the built environment into the design itself.

Modern Aesthetics

Modern Aesthetics—

We delivered a design that was modern and bold, anchored by big, high-quality project images that immediately captured user attention.

Mirroring Architecture

Mirroring Architecture—

We integrated visual elements of ‘architecture’ throughout the interface, using sharp edges and clean lines to give the site a structure and feel that mirrored their profession.

People-First Storytelling

People-First Storytelling—

The design maintained a clear focus on the business’s core activities while deliberately using imagery of people across projects and case studies to reinforce the people-first methodology.

Clear Conversion Paths

Clear Conversion Paths—

The site was engineered with clear, strategically placed Calls-to-Action (CTAs) to encourage users to discuss their projects and requirements directly.

Bringing Designs to Life

Bringing Designs to Life—

Subtle but engaging animation was used throughout the site to smoothly pull all the design elements together, creating a polished and high-end user experience.

The Outcome—

The redesigned Aitken Turnbull website is a powerful digital hub that perfectly embodies their refreshed brand. It successfully delivers a modern, elegant, and engaging user experience, enabling AT to communicate their distinct values and process with clarity, leading to improved user engagement and a stronger pipeline of enquiries.

Within a month of go-live, the website won four CSS Design Awards for Best UX, Best UI, Best Innovation and a Special Design Kudos.

The following month we won an awwwards. Honourable Mention with the website scoring high in creativity and UX.