Roston Castings
Forging a stronger brand for Roston Castings.
The client–
Some businesses have decades of expertise behind them, but aren’t showing it in the right way. Roston Castings is one of those businesses. When they came to us, the brief was clear: bring the brand up to speed without losing what makes them who they are.
The challenge—
Their existing logo was outdated, and there was no wider brand to speak of. For a business with real heritage and a strong reputation, that was holding them back, particularly online, where they were virtually invisible.
We developed a series of brand concepts, ranging from a full heritage approach to something more progressive. They were keen to progress with the modern direction we proposed, and it suits them well. Roston Castings had great photography to work with, which gave the brand real depth from the start.
Brand development and identity—
With the identity signed off, we moved into brand rollout — producing signage, business cards, a brochure, LinkedIn header banners, social graphic templates, and website assets. We also supported the team in updating their existing website to reflect the new brand and sharper positioning.
We’re so happy with the new brand and website. Harrison Carloss has pulled out all the stops to make the journey extremely fluid and well thought out. I’m really proud to share our brand now; it looks professional and memorable. The team were able to follow our brief but also make recommendations that elevated the whole project. We’re delighted to continue working with their digital team to improve our online visibility.
The next phase is already underway—
We’re delivering ongoing SEO to get Roston Castings ranking for the keywords that matter to their customers, and we’ll be supporting them with wider marketing campaigns following a strategy workshop.
It’s the kind of project that goes well beyond a logo refresh. With the right brand behind them, Roston Castings is in a much stronger position to win new business and grow its presence in the industry.
Our branding services provide a long-lasting visual impact, but are built on detailed research with a strategic purpose. Whether you’re developing a new or existing brand for your business, we can position you for growth.