Zorin Finance

Giving Zorin Finance the brand to match its ambition.

Project

Zorin Finance Rebrand

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Since 2011, Zorin Finance has combined the speed and flexibility of an alternative lender with the integrity expected of a bank, supporting developers across residential, commercial and mixed–use construction projects. Off the back of strong growth and a recent expansion into the Netherlands, Zorin Finance came to us for a rebrand and a new website that could carry the business into its next chapter.

We were tasked with delivering a high–impact rebrand and a new website that reflected the scale Zorin Finance had reached and showcased the knowledge and professionalism at the heart of the business.

The Challenge—

To evolve the Zorin Finance brand so it leaves the 2000s behind and transitions into the future with a brighter, more modern look.

Zorin Finance’s original brand had served the business well since 2011 but the company had outgrown it. Continued growth meant the identity no longer reflected the professionalism, reliability and sophistication of the team behind it and Zorin Finance felt it was starting to misrepresent them. What they needed was a brand built for longevity: still clean and considered but warmer and more engaging.

Understanding the Audience—

Our research pointed to an audience of high-value customers seeking finance for residential, commercial or mixed-use construction projects, who value clarity as much as capital. Finance is too often complicated by unnecessary jargon and Zorin Finance’s strength lies in stripping that away. The brand needed to carry that same confidence: straightforward, transparent and free of unnecessary complexity.

Because of Zorin’s European expansion, we also had to ensure the website was multilingual and included geolocation IP lookup to serve the correct content based on the country users were accessing the website from. This not only brought the website up to their current needs, but also added scalability for future growth in other international markets.

Putting our money where our mouth is—

We delivered a trustworthy, reliable brand with a clearly defined proposition and a brand creative that positions Zorin Finance as a knowledgeable, progressive finance provider.

We rebuilt the Zorin Finance website to be clean, clear and easy to navigate, giving the business a digital presence that matches the calibre of its customers. Alongside the site, we produced a full suite of supporting assets, including email templates, brochures, point-of-sale materials and company stationery, so the new brand felt consistent everywhere Zorin Finance showed up.

The logo was evolved rather than replaced, making it cleaner, more modern, and built with the flexibility to drop the word ‘Finance’ in future should the business choose to. We also introduced a new ‘Z’ icon to give Zorin Finance a distinct mark of its own, while keeping hold of the heritage the business has built since 2011.

The Result—

The new brand has been well received across the Zorin Finance team and is now rolling out across both digital and printed channels. The evolution repositions Zorin Finance to align how they look with how the business has grown. Their new modern, confident identity reflects the scale the business has reached, while staying true to the reputation it has built since 2011.

We highly recommend Harrison Carloss. The whole process was smooth and collaborative throughout. They worked attentively with our team to develop a thorough understanding of our brand, proactively responding to feedback and ultimately delivering a rebrand we are very happy with.

Eliza Meredith, Office Manager, Zorin Finance

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Zorin Finance

Giving Zorin Finance the brand to match its ambition.

Understanding the Audience—

Putting our money where our mouth is—

The Result—

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