Worsley Plant
Building a High-Performance Website for an Industry Leader.
The client –
Worsley Plant are the UK’s leading suppliers of hydraulic attachments. After building their previous website a number of years ago we continued to work with them as their marketing partner. The time had come to upgrade to a modern digital platform designed to strengthen user experience, improve visibility in search, and better support both customers and internal teams.
Rebuilding the Website—
The project focused on creating a streamlined, future-ready website that balanced functionality with performance. We restructured the entire site architecture to improve both usability and SEO, introducing dedicated sections for brands, products and industries to create clearer user journeys and stronger organic search opportunities.
To further enhance the browsing experience, we developed a bespoke Product Compatibility Selector. This tool allows users to quickly identify the correct hydraulic attachment based on excavator weight, simplifying what was previously a more manual and time-consuming process.
Although the primary requirement was for a brochure-style website, we also integrated e-commerce functionality to support Google Shopping campaigns and increase product visibility for users actively searching online.
Streamlining Conversions—
Alongside improving the front-end experience, the website was designed to support operational efficiency behind the scenes.
We refined the New Account application process with integrations to Companies House and HubSpot, reducing friction for new customers and helping automate onboarding workflows.
To ensure lead generation opportunities were maximised across the site, we implemented multiple contact touchpoints, including WhatsApp Business integration alongside traditional enquiry forms, giving customers faster and more accessible ways to connect with the Worsley team.
Creating a Valuable Industry Resource—
The new platform was designed to be more than just a product catalogue. We worked with Worsley Plant to position the website as a valuable resource hub for existing and prospective customers alike.
New functionality included:
- A finance calculator to support purchasing decisions
- A downloadable resources library
- A dedicated careers portal
- Improved access to product and technical information
These additions help reinforce Worsley Plant’s position as a trusted partner within the construction and demolition industries.
Supporting a Landmark Year for the Business—
The launch coincided with a significant milestone for Worsley Plant as the company celebrated its 30th anniversary alongside a major leadership transition, with Adrian Nixon moving into the role of Managing Director.
To support this new chapter, our creative team developed bespoke anniversary assets, including a commemorative 30-year stamp and updated visual elements that were carried throughout the website. The result is a digital presence that feels modern, confident and aligned with Worsley Plant’s reputation as a market leader.
Results
The finished website delivers a faster, more intuitive experience for users while giving the Worsley Plant team a scalable platform capable of supporting future growth, marketing activity and customer engagement.
By combining improved UX, stronger SEO foundations and integrated lead generation tools, the new website positions Worsley Plant for the next stage of its digital evolution.
Ready to transform your website? Get in touch with the team at Harrison Carloss.
