Tourism Branding & Websites
Attracting the crowds with impactful creative and digital.
We work with ambitious tourism brands to generate growth with bold branding, thrilling campaigns and websites that have the wow-factor.
Tourism marketing expertise—
Our understanding and experience in the tourism sector allows us to work with you closely as an extension of your existing team.
We will support you creatively and digitally to help you reach your goals.
How we can help—
Brand
Identity
Website Design
& Development
Digital
Marketing
Campaigns
Web Apps
& Platforms
Who we’ve helped —
As a tourism attraction, you need to appeal to a large audience to keep footfall high, but that doesn’t mean you don’t need to think deeply about how your brand is positioned.
We’re trusted by leading UK tourism attractions to breathe new life into some of the country’s most beloved destinations, from heritage sites, to leisure and family entertainment.
Give your brand the fresh start it deserves and update your creative arsenal to deliver more impact with your customers at every touch point. We understand that tourism rebrands run deeper than visuals alone, and we’ll help you tell your brand story like no one else can, in a way that has meaning to you, and your customers.
Brand repositioning & creative—
Give your brand the fresh start to deserves and update your creative arsenal to deliver more impact with your customers at every touch point.
We understand that tourism rebrands run deeper than visuals alone, and we’ll help you tell your brand story like no one else can, in a way that has meaning to you, and your customers.
West Midlands Safari Park—
After opening its doors over 50 years ago, West Midlands Safari Park felt it was time to overhaul their brand to reflect the growth of the attraction and their more modern offering.
We worked closely with their internal creative team and began with customer research, tone of voice and brand strategy workshops. What we discovered is that customers rated interaction with the animals as the number one memorable experience.
This became central to our design concepts and the tone and personality of the branding itself. We gave them their own iconic Giraffe logo which provided flexibility to use across the park, online, and in merchandise.
Reform Heritage—
Because of our tourism and visitor attraction expertise, and our equally broad experience in charity marketing, we were chosen by Re-Form Heritage to design and develop a brand-new website to show off the incredible restoration of the iconic Middleport Pottery and allow customers to see what’s happening over the coming weeks and book events online.
The website means it’s now possible to book Middleport Pottery tours, purchase event tickets, enquire about weddings and venue hire options, and schools can request to use Middleport’s new Learning Centre.
The upgraded website, www.re-form.org, provides a scalable, responsive, and intuitive platform for users to explore the charity’s vital work and the diverse offerings at its locations in Stoke-on-Trent.
Somerset County Cricket Club—
The team at Somerset CCC wanted to bring more focus to their event space offering at their ground, the Cooper Associates County Ground. We developed an engaging new website featuring an intuitive search tool that enables users to find suitable spaces by party size and requirements, then submit enquiries directly from each listing. We bolstered the site with integrations such as CaterSOFT, ResDiary, and Sport Alliance to streamline bookings, enquiries, and newsletter sign-ups, eliminating manual processing.
As part of a 12-month SEO retainer, we brought the site up to scratch with optimised meta data, relevant internal linking and created content such as blogs and landing pages per type of event. Our strategy helped target users earlier in the buyer journey. After the website and SEO work they were ranking for 760 more keywords, drastically improving their online visibility and relevancy.
We respect brand heritage
At Harrison Carloss we have a proven track record of successfully reinvigorating heritage rebrands for a diverse range of clients. For us, a heritage rebrand isn’t about reinventing a brand’s personality. It’s a matter of truly understanding what the brand stands for.
We then tailor strategic thinking, creative flair, and stakeholder insight to produce results that feel both authentic and progressive.
A strategic approach to tourism marketing
At Harrison Carloss we have a proven track record of successfully reinvigorating heritage rebrands for a diverse range of clients. For us, a heritage rebrand isn’t about reinventing a brand’s personality. It’s a matter of truly understanding what the brand stands for.
We then tailor strategic thinking, creative flair, and stakeholder insight to produce results that feel both authentic and progressive.
Harrison Carloss stood out to us as an agency who had a lot of experience. Having interviewed quite a few agencies we knew that Harrison Carloss was the one for us because of how they fit in with our own creative team. We’d absolutely recommend Harrison Carloss, they’re great to work with and produced some great results for us.
We’ve got a long history of working with big tourism brands in the Midlands, from footfall driving marketing campaigns, to memorable rebrands, we help attract the crowds and make their experience unforgettable—
