Before the play—
The internal design team at Somerset County Cricket Club developed a new, more distinguished brand for the Cooper Associates County Ground. This new look helped to brand the events offering as more of a standalone piece, away from the day-to-day happenings at the club.
The team at Harrison Carloss were approached to take this new branding and translate it into a digital space which allowed the venue’s offering to be showcased. Due to the sheer number of event possibilities, the website needed to be broadly appealing – but we didn’t want this to mean unenticing.
Functionality on their existing site was very limited therefore they wanted to embrace the opportunity to integrate tools such as booking widgets to site and allow for greater engagement from their audience.