Scroll
Harrison Carloss has worked in the over 55s market for over 20 years, developing and honing intelligent marketing strategies that appeal to older consumers. Our extensive experience working in the retirement property/care sectors has equipped us with a unique understanding of senior marketing, the decision-making process and the stakeholders involved.
Platinum Skies approached us to be their dedicated strategic marketing partner for 2025 and help them improve sales of their retirement homes.
We spent over 50 hours researching their current model, analysing data, customer personas and building a strategy that would inform all our campaigns moving forward. Our goal was not just to increase the volume of leads, but to generate interest from high-quality prospects.
Following a thoroughly refreshed approach and creative style, we increased the number of qualified leads by 40%, which led to a 3x increase in sales (Q1 2025 vs Q1 2024).
As the marketing partner of ExtraCare, the market leader in retirement villages, we realised that what was needed was an unconventional ‘lifestyle’ approach for the housing, property and care sectors. It was an approach that later came to shape the entire market.
Our approach involved engaging customers with an inspirational proposition that focused on independent, healthy and active lifestyles rather than just bricks and mortar. We were able to create trust and build retirement communities at the earliest opportunity, even as the bricks of those new communities were being laid.
.
I have worked with the Agency for over 20 years and they made a real difference to my work and helped propel the organisation to be a market leader.
John Payne, The ExtraCare Charitable Trust
We were tasked with creating the scheme identities and branding as well as being the lead strategic agency to develop and execute a full marketing plan leading up to, and including the commencement of the sales program for two brand-new property developments in Stourport and Banbury.
Working with the in-house marketing department and the sales team, we developed a comprehensive marketing strategy over the 2 year build programme which included developing a database of sales leads and working with the sales team to ultimately progress these leads into property sales.
After building a database of over 1,000 qualified sales leads through our marketing activity, Bromford Retirement Living successfully completed sales at School Gardens with great feedback from the local community and residents alike. The second development, Park Gardens, has also seen unprecedented sales levels.
+
We helped Fairmile Grange rebrand with soft, warm and inviting colours to retain brand recognition. The rebrand included the creation of marketing collateral for events and door-drops as well as refreshing their website with their new branding.
By increasing brand awareness and offering our strategic marketing support Fairmile Grange experienced a boost in website enquiries. In the three months since we completed their brand launch, Fairmile Grange has seen a 109% increase in phone number clicks and a 177% increase in website form submissions.
%
Average increase in website conversions
Begin
Details
Project
Uploads
