Finch House
Opening new doors for Finch House with strategic brand repositioning and Sky TV.
The client–
More time. More freedom. More of what matters. It’s a lifestyle for people who know exactly what they want. This is the promise behind our vibrant new campaign for Finch House.
One of Salisbury’s historic landmark buildings, Finch House was the subject of a recent complete renovation project to create twenty-one stunning homes, and now offers a truly unique opportunity for residents to enjoy an elegant yet affordable retirement lifestyle.
The setting of Finch House is as unique as the homes themselves, each of which is beautifully designed and thoughtfully laid out for comfort, style and ease.
TV Advertising—
The highlight of our repositioning campaign for Finch House is a Sky AdSmart TV advertisement. Planned, written, filmed and edited by the Harrison Carloss team, the TV spot aired in September 2026 to showcase the unique lifestyle that Finch House has to offer homeowners.
Opening on an inspiring aerial view of Finch House, the footage then takes us on a brief tour of Finch House’s interior, where each scene has been meticulously thought through to capture the elegance, lifestyle and community at the heart of this unique retirement living proposition.
By advertising with Sky AdSmart, our campaign was hyper–targeted and only played in households that met our target demographic. The AdSmart model allows us to complement existing campaigns with an additional touchpoint in the marketing funnel and is far more accessible than traditional TV advertising for brands that are interested in adding TV to their marketing strategy.
Backed by 50 hours of research—
The new campaign was informed by work Harrison Carloss previously produced for Platinum Skies, the UK’s leader in stylish yet affordable retirement living for over 55s. That initial strategy phase of our earlier work included over 50 hours of research to create data-driven campaign proposals.
Our marketing campaign builds on that research and totally revitalises the Finch House brand. The previous branding positioned Finch House as a premium and stylish retirement community, but data showed that there was a perception that it was too expensive and out of their price range. We recommended refreshing the Finch House brand and making it more approachable for a younger demographic, as well as stripping away the luxury gold tones for a vibrant yellow to better reflect the community Finch House is trying to build.
Led by our TV ad and fully supported by social media, email marketing, direct mail, door drops and digital display ads, the campaign is designed to appeal to a younger demographic, positioning Finch House as a smarter way to live, to free up time, energy and finances so homeowners can focus on what truly matters, making the most of every day.
We’re one of the UK’s leading retirement marketing experts and specialise in developing scheme identities for new or existing retirement communities. Our data-backed and strategic approach can help you generate better quality leads to maximise your occupency.