Fairmile Grange

A comprehensive & modern rebrand with a core focus on raising enquiries.

Project

Fairmile Grange

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Fairmile Grange is a purpose-built care home located within the beautiful and historic town of Christchurch, Dorset. Operating in partnership with the NHS, their dedicated team of first-class nurses provides residential, nursing, palliative, and respite care.

Previously part of a group called Encore Care Homes, Fairmile Grange decided to become an independent care home once again. But as part of that decision, they required a rebrand.

The problem—

After leaving the Encore Care Homes group in early 2024, they realised that they needed to refresh and modernise their branding. Fairmile wanted to use similar colours and maintain the Fairmile Grange name to retain some of the brand equity they’d built previously.

Objectives

To rebrand Fairmile Grange creating a new website as a platform to generate enquiries.
To promote awareness of Fairmile Grange to maximise occupancy levels, and generate a database of leads for the team to convert.

Exceeding.

Expectations.

The answer

The answer—

Before beginning the rebranding work, we spent some time with the internal team on the group at Fairmile Grange to immerse ourselves in the brand proposition so we fully understood who they were, what was important to them and how they wanted to be conveyed.

We came up with a new brand for Fairmile Grange which was soft, warming and inviting as well as keeping similar colours to retain brand recognition. As part of the rebrand, we created a suite of collateral for events and door-drops and refreshed their website to bring it in line with the new branding.

The brand awareness and marketing support we provided has seen enquiries through the website increase drastically. In the three months since the brand launch, Fairmile Grange has seen a 109% increase in phone number clicks and a 177% increase in website form submissions.

Achievements

Achievements—

A refreshed brand ensuring a clear distinction between Encore and Fairmile

Developed the messaging and narrative for Fairmile Grange to be front of mind for families when thinking of a care home in Christchurch and Bournemouth

Built awareness of Fairmile Grange and generated an increase in leads for the team to follow up on by supporting them with door drops, social media, PPC, SEO, local PR and local advertising

Harrison Carloss has worked on our new brand for Fairmile Grange and we’re really pleased with the results. Our new logo looks fantastic and we can’t wait to launch it externally. Since the rebrand, they have also worked with us to create collateral needed for events and all have been on brand and to a high standard.

Sherlyn Rowland, Home Manager

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Fairmile Grange

The problem—

Objectives

The answer—

Achievements—

Platinum Skies

Dougie Mac

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ExtraCare