+15%
Increase in orders
Angel Remy
The home of heavenly hair extensions.
27%
increase in net sales
Project
Angel Remy Website
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Angel Remy is the UK’s leading Indian Remy hair supplier. With over 10 years in the hair extension industry, the company has established itself as the most sought after hair extension brand–offering the best quality hair at very competitive prices to trade and the public. Angel Remy operate in both the B2B and B2C markets under the one brand.
Angel Remy’s old website was dated and the overall the user experience was poor. Only B2B customers could place orders online, yet the process to get a trade account needed to be done over the phone. These processes required a lot of time from the business and was a clunky, disjointed process for the customer. The website also failed to offer trade partners a rewarding customer experience. The previous website did not cater for the B2C market at all and therefore was no longer fit for purpose.
One website.
Two personas.
Creating a seamless user experience—
We were tasked with designing and building a new website for Angel Remy. The new website needed to cater for both the B2B and B2C market within one front end whilst also creating a seamless user experience for both users. The main goal for the website project was to help drive conversions through the website from both B2B and B2C customers as well as streamline the account registration process for both trade and the public.
The website design reflects the premium quality of the Angel Remy products. The design has been designed to hero the products throughout the website guiding users to the ecommerce areas of the website from different touchpoints. The blocks leading to ancillary pages such as ‘about’ and ‘blog’ were intentionally left off the homepage design as not to distract users from their purchasing journey.
After conducting user research, it was identified that customers predominantly shopped by hair colour rather than product types. We added a colour category page predominantly in the menu so users can search products by colour as well as by product type.
On-Going UX Optimisations—
As with any website, once it went live the project didn’t stop.
Harrison Carloss provided monthly reports to Angel Remy whereby proactive suggestions were made to improve performance and user experience. Since launch we improved areas of the website including but not limited to:
- Alternative payment gateways e.g., Klarna
- Optimising homepage user journey to sign post B2B and B2C customers better
- Addition of brand KPI’s to increase conversion rate
- Technical fixes for smoother user experience e.g., image optimisation
- Redesign of call to actions with the addition of hover over to increase click through rate
Impact
Impact
+27%
Increase in net sales
Impact
+54%
Of turnover recovered via automated email marketing
Working with Harrison Carloss has been a game-changer for our business. From redesigning our website to rebranding our packaging and leading our promotional efforts, their team have exceeded all expectations. All of the staff are friendly and more than happy to help. Extremely punctual with their deadlines. Always solve any issues promptly. Happy to walk you through anything you’re struggling with. Create great social posts and designs for blogs. Incredible design for the website, making it very user friendly for the customers.
