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We delivered a complete digital transformation for Parogon’s websites, evolving them from outdated single-page formats into dynamic, content-rich platforms with interactive menus and allergen filtering to enhance the customer experience.
A bespoke, fully automated booking system was also developed, integrating directly with the Quadranet reservations API and enabling cross-venue table availability, helping retain customers within the Parogon Group while maximising table utilisation.
%
increase in website traffic
Ranking for
more keywords
Our SEO approach delivered clear, measurable improvements across every Parogon website. By prioritising local SEO, we strengthened each brand’s visibility within its surrounding community.
Alongside this, our SEO team and copywriter worked closely to produce engaging, keyword-led content aligned with both search demand and client priorities.
Supported by ongoing technical optimisation, this combined strategy demonstrated how a holistic hospitality SEO framework can drive sustainable growth and long-term digital performance.
As Parogon Pub Group’s marketing partner, we tackled the challenge of balancing exceptional service with high booking volumes. We automated their booking process by integrating directly with the API, streamlining the experience for mobile and desktop users and driving booking rates.
To further reduce inquiries, we implemented an AI-powered chatbot to handle routine requests, enhancing customer experience and freeing up staff. This automated system requires minimal maintenance and learns from interactions to improve its responses.
By automating key processes, we significantly reduced phone inquiries, allowing Parogon Pubs to focus on delivering outstanding customer service.
We designed the launch material for the opening of new Mediterranean inspired Willow restaurant at Trentham’s Shopping Village. The campaign featured a competition to win a free meal for up to four people at the pre-opening day which enabled us to collect data from over 7,500 entries, and significantly improve the marketing reach of follow up campaigns.
We designed stylish social media, press adverts, and emails that provided consistency to the Willow brand and a strong reach. We also ran paid social ads and PPC Ads to further increase awareness based on local targeting.
The creative campaign led to Willow’s ‘Book a Table’ widget being opened over 12,000 times during the launch.
Often uploaded as a PDF, menus can be challenging to update and view.
That’s why we created a dynamic menu system to make the dining experience for anyone with allergies easier and more enjoyable. Using a tablet-based menu system, we help you to simplify dining for guests with allergies and make it easier for staff to make amends daily. This centralised approach eliminates the need for printed menus and improves service efficiency.
With our digital hospitality solutions, your menu can feel like part of your website rather than something else you have to manage.
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