Award-winning branding to help your business stand out.
We’re centrally based in Stoke-on-Trent, Staffordshire and can support your business with branding services anywhere in the UK.
We follow a proven process to create distinctive, consistent brand identities that grow with your business and resonate with your audience.
It’s all about helping you achieve your goals – whether that’s building awareness, standing out in your market, connecting with your customers or driving growth. Every brand we create is designed with purpose and focused on results.
We go beyond the surface to build brands that resonate, combining strategic thinking with creative design to create identities that people recognise, trust and remember.
We research your market, your audience, and your position to shape a brand that’s built around you. That means your brand could be anything from a subtle evolution to a bold transformation – always with a clear strategy and a strong creative foundation
Your brand is more than just a logo and handful of colours. While visual appeal is a big part of a good brand, we dig deeper to make sure our creative approach aligns with your goals. We conduct research that gives us, and you, a clear understanding of your market position, perception, and brand challenges.
We evaluate your brand and run collaborative workshops with key stakeholders to ensure the process is collaborative and focused. This helps us understand your purpose, values, audience mindset, and brand ambitions before we begin applying them to your new brand.
Our creative designers explore multiple concepts that draw from different perspectives and ideas, but keep our insights from the strategic brand research front of mind. We build the visual foundations of your new brand, including logos, icons, typography, colour palettes, and visual styles.
We pride ourselves on our ability to think critically and creatively. Our Staffordshire-based creative designers are given the freedom to push your new brand to the limit and explore what’s possible.
Our in-house copywriting team are masters of defining a tone of voice and putting it into action so that your brand is heard by the right people, and received in the right way.
While a strong logo is important, words are often what carry the ability to spark emotion and convert brand awareness into sales conversions.
We give your brand an unmistakeable tone of voice and apply it creatively to deliver more impact and set you apart from your competitors.
We put your brand into action and make sure it works in the real world. This ensures that you don’t end up with a rigid set of brand guidelines that are difficult to apply consistently. With our support, you will have a clear direction and style that translates effortlessly to both printed and digital assets.
Building a successful brand identity requires a culmination of strategic input and ambitious design to enable your new look to command attention, foster trust, and turn first impressions into lifelong brand loyalty.
Your brand journey—
Interested in understanding the process? We like our branding projects to be collaborative and give clients lots of opportunities to share their feedback. This means that the more engaged you are with us, the faster the process can move. We’ll always be honest about what’s realistic, but if you have a specific timeline in mind then we’re happy to talk this through with you to assess what’s possible.
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Branding process
Based on a typical project
Every business is unique. Your branding project is tailored to you so your team feels supported at each and every step.
Discovery
We immerse ourselves in your business, audience, market, and competitors. This stage uncovers insights that inform creative direction and ensure your brand is built on real opportunity, not assumptions.
We evaluate your brand and run collaborative workshops with key stakeholders. This helps us define your purpose, personality, values, audience mindset, and brand ambitions.
Outcome: Clear understanding of your market position and brand challenges.
What's involved
Kick Off Meeting
Customer Research
Competitor Research
Workshops
Creative
We take on board the insight we’ve gained to inform our creative direction. We explore multiple concepts that draw from different perspectives and ideas. Our creative work includes the design of logos, visual styles, typography, colour palettes, and branded mock ups, to give you a taste of what each concept would look like in the real world.
Once we’ve agreed on your favourite concept, we’ll create detailed brand guidelines that clearly define how your identity is applied.
Outcome: The creation of your new brand, accompanied by a formal document outlining every creative element to ensure consistency and build trust.
What's involved
Initial Concepts
Brand Identity
Tone of Voice
Brand Guidelines
Launch
We can help to support the launch of your new brand across platforms and channels, ensuring a smooth and cohesive transition. Guidance is provided to internal teams and partners to maintain brand integrity.
Key branded assets are designed to bring your identity to life and give you everything you need to promote the new brand both internally and externally. This may include stationery, social templates, marketing materials, signage, or digital assets.
Outcome: Your new brand is activated across multiple touchpoints consistently and strategically for maximum impact.
What's involved
Brand Launch
Asset Creation
Performance Tracking
Marketing & PR
Harrison Carloss stood out to us as an agency who had a lot of experience. Having interviewed quite a few agencies we knew that Harrison Carloss was the one for us because of how they fit in with our own creative team. We’d absolutely recommend Harrison Carloss, they’re great to work with and produced some great results for us.
Harrison Carloss are an extremely talented and committed group of individuals, with a real passion for delivering for their client. They were dedicated to each step of our project, thinking about how it would be received, and how it could be developed to become even better. They care, and that makes all the difference to an organisation like YMCA.
The result is outstanding, and it’s clear how much thought, expertise, and dedication went into every detail. The new website is a huge upgrade and hopefully it will continue to improve our growth as a young institution. Looking forward to continuing our partnership and seeing the impact this new website will make.
Right from the beginning when we made contact with you guys at Harrison Carloss, we can’t fault a thing. What used to be the biggest bane of our lives, is now something that is just joyful to log on to and do now, so 100% recommend for me, and thank you to all of the team for everything that you’ve done.
Working with Harrison Carloss has been a brilliant experience from the start. This project involves a huge untangling of systems and ideas, but they completely understand what we are trying to achieve and deliver it beautifully. The process is smooth, collaborative, and enjoyable and we’re incredibly proud of the new website. The feedback from our franchisees nationwide has been overwhelmingly positive.
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