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Mental health technology innovations are crucial to relieve the pressure on services, increase clinical efficiencies and provide a stronger base for improvements within treatment.
To this end Psyomics is transforming mental health through the development of Censeo, software which is used to support healthcare practitioners.
The software is designed to provide a more comprehensive picture of a patient’s mental wellbeing. Co-developed by psychiatrists, and built on evidence-based mental health research, Psyomics’ digital diagnostic software Censeo uses sophisticated algorithms to efficiently assess and triage patients at all levels, in both NHS and private mental healthcare settings.
With further products already in development, the approach recommended was that the Psyomics brand was the parent company and key driving force behind a group of products and solutions.
We were then tasked with creating a highly distinctive brand and suite of branding materials that would not only be sympathetic to, and in keeping with, the abstract nature of mental health issues, but would reflect the complex and highly advanced technology of Psyomics’ digital assessment platform. The branding also needed to appeal to both NHS and private health professionals and organisations as well as work with the existing Censeo product.
The Psyomics brand also needed to balance forward-thinking, innovative tech with appealing to healthcare organisations that often like simple, clean and straight-forward propositions.
We then designed and built a bespoke, secure and responsive website on the WordPress platform which interprets the Psyomics brand through dynamic and strikingly intricate abstract wave patterns, we also used the brand’s strong colours to represent the company’s tech and human engagement.
The website was built with lead generation front of mind, we included various call to actions with the ability for users to request appointments, book a demo or just get in touch for more information – all call to actions were built so that they could be fully tracked through Google Analytics and Tag Manager. The website was also integrated into the Psyomics HubSpot account which automatically populated it with contact details and lead status as well as trigger an email to the lead.
They have recently launched two pilot schemes in the UK and are also building up significant interest in the full commercial launch later this year.
I found Harrison Carloss a great team to work with. They were positive, helpful and knowledgeable. I was impressed with their account management, making sure we were always kept up to date with developments and also tailoring the project to flexibly meet our needs.
Francesca Hazel, Marketing Manager
