Fresh SEO approach sees enquiries rise for corporate events organiser.
16%
increase in enquiries
Project
KDM Events SEO
KDM Events is an award-winning corporate events management company, delivering unique and engaging team building and conferences across the UK.
KDM Events had been working with another SEO agency for some time. They had been advised to produce weekly content for the blog but results had started to stall and they were not seeing their efforts pay off. Due to this approach, the website was bloated with many pages serving little to no purpose for the user or from an organic perspective.
Competitors surged ahead, gaining much of the search real estate where KDM Events previously appeared. A fresh approach, and new SEO agency was needed to turn their organic search performance around.
SEO.
with a purpose.
What we did–
After years of heavy content production, we decided to analyse these pages and embarked on an exercise to prune content which no longer fit their offering or served no purpose for users or search engines. This was underpinned by data to ensure we were not removing content that received traffic accidentally.
After this, we looked to ensure content was working as hard as possible. The bones of valuable organic pages were there but we looked to expand and optimise to ensure content had the best chance of ranking organically. A key aspect was updating pages and making sure content on there was as fresh as possible and representative of KDM Events.
Over on the blog, we reduced the number of publications so that both teams could focus on creating valuable and genuinely useful content for users.
Impact
+16%
Increase in enquiries
Impact
+37%
Increase in engaged sessions
Impact
+65%
Top 10 rankings growth
Moving into position.
Back where they belong.
“events company” +49
“corporate event management” +26
“event companies london” +24
“london events company” +23
“events companies near me” +15
“event organising company” +8
“team building event management” +7
“event management companies” +3
Results
•Keywords ranking positions 1 to 3 more than doubled: 93 to 224 over the year, peaking at 227 in early July 2026
• Enquiries increased 16%, year on year showing the direct impact SEO can have on the sales funnel
• Top 10 rankings grew 65%, from 353 to 581 keywords
• A year ago, only 15% of ranked keywords sat in the top 10. Now 89% are in the top 10
• Engaged organic sessions up 37%
