Aspire Housing

Building a strong partnership with Aspire Housing.

customer magazines every quarter

2,000

Project

Aspire Housing

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Aspire Housing is a leading housing association based in the heart of Staffordshire. They provide affordable homes and delivering vital services that improve the lives of their customers. With over 9,000 homes under their management–Aspire Housing plays a crucial role in the local area, offering not just housing but also a range of support services that promote wellbeing and social inclusion.

Beyond
expectations—

Aspire Housing initially sought Harrison Carloss’s expertise as a HubSpot partner to improve their website. The partnership has since expanded, with Harrison Carloss now providing valuable guidance across Aspire’s campaigns and creative direction. Aspire was impressed with our unique approach, blending creativity with a deep understanding of their needs, and capable of delivering work with a fast turnaround.

It’s been fantastic working with Harrison Carloss again. Their sector expertise and adaptability to site challenges delivered standout designs that captured attention, sparking high engagement and genuine interest from our local community in the development.

Scott Turzański | Communications Lead

Support.

from Start to Finish.

Expert Account
Management

Expert Account
Management—

Our success with Aspire’s campaigns comes from our emphasis on strategic account management that underpins the multi-channel campaigns we’re tasked to produce.

From briefing our design team, to managing communication and timelines, proofing work and ensuring consistency across all channels, we’ve been able to supply Aspire Housing with an integrated approach, performing as an extension of their own marketing and communications team.

Aspiring for better Merch

Aspiring for better Merch—

From designing bespoke tote bag graphics to arranging Aspire branded merchandise for their events, we’ve helped provide Aspire with everything they need to get their brand out in the world.

Working with printers and suppliers on Aspire Housing’s behalf allows us to use our expertise to supply quality artwork and create graphics that are guaranteed to come out looking at their best and reduce the risk of print issues that would delay delivery and incur additional costs.

A landmark
development

A landmark
development—

We designed the hoardings for Aspire Housing’s Silkworks development site to not only promote the upcoming housing development but also ensure the area looks smart while work is ongoing. The hoardings featured a trackable QR code to allow passers-by to find out more about the new housing development by scanning the code with their smartphone and for us to monitor engagement.

We had to work closely with the printers to ensure artwork that spanned across multiple panels of the hoardings would be aligned when running across uneven ground.

Having partnered with Aspire Housing for over a year and solving a host of problems and challenges–we were appointed to produce their quarterly customer magazine which includes both a print and digital version, and is circulated to around 19,000 customers every quarter.

Support from start to finish—

Design

Proofing

Data Management

Delivery

Customer Magazine–

The time that goes into the quarterly magazine is a big responsibility and the project needs strong attention to detail at all stages to avoid delivery errors.

We’ve helped ease the burden for Aspire by taking on the project management from design to delivery. We design the magazine for both print and email, proof the content and ensure the data is accurate. We then work with our trusted print and fulfilment partner to deliver the magazine to each customers door step.

Our account management team work to deliver both the postal and digital versions on time and to budget.

Our outcome

76%

Increase in customer engagement

Beyond.

expectations.

Thanks to Harrison Carloss, we’ve seen a 76% increase in engagement in our customer magazine. In digital, we’ve seen a very large uplift in engagement, measured through click and open rates.

Go to Harrison Carloss with your challenges and let them come up with a solution. They’re really innovative and look at the bigger picture. They think outside the box and devise a solution to drive your KPIs.