A community driven website for AEDdonate breathes new life.
Project
AEDdonate
The Challenge—
AEDdonate’s existing website, despite not being technically old, failed to meet the growing needs of the organisation and its diverse user base. Key pain points included:
The primary goals for the new platform were to educate the public, enable seamless user-led fundraising, and vastly improve the direct donation experience.
We began the project by investing significant time in understanding AEDdonate’s mission and operational needs.
Deep Discovery & Scoping
We conducted a half-day, in-depth scoping session with the AEDdonate team. This allowed us to understand the precise functional requirements while simultaneously making proactive suggestions to enhance the overall user experience. This collaborative process ensured alignment on vision and outcomes from day one.
User-Centric Design Phase
Following sign-off, our team engaged in a detailed discovery phase to define the project’s foundation:
We then developed and refined a homepage concept, which acted as the blueprint for rolling out the remaining custom-designed pages.
A key focus was streamlining the community fundraising process. We solved this with a powerful technological solution.
We integrated the site directly with JustGiving. When a user creates a community fundraising page on the AEDdonate website, a corresponding JustGiving page is automatically built.
This maintains the charity’s brand and awareness on their site while leveraging the robust, trusted donation platform of JustGiving, making it incredibly easy for community users to share and collect funds.
The website integrates with HubSpot to provide AEDdonate with more automation functionality within their CRM system, and allow them to segment and analyse their data more easily.
We revamped their ecommerce offering by making it more user-friendly and ensured information was displayed more clearly to allow for informed purchases.
The website integrates seamlessly with Stripe and PayPal to make purchasing secure and reliable. The store is connected to couriers such as Royal Mail and DPD to provide an informed order journey from purchase to delivery.
To help users find their nearest defib, we made it easy to access DefibFinder from any page on the website by adding it to the main navigation menu.
Being able to access this information can help educate everyone about available defibs in their local area.
We also added a page on the website to help promote The One Lottery, which has a weekly jackpot of up to £25,000, with 50% of ticket sales going to AEDdonate.
Right from the beginning when we made contact with you guys at Harrison Carloss, we can’t fault a thing. What used to be the biggest bane of our lives, is now something that is just joyful to log on to and do now, so 100% recommend for me, and thank you to all of the team for everything that you’ve done.
The new website serves the AEDdonate community by providing an enhanced and intuitive user-journey that simplifies finding information or making a donation.
We ensured the site has information and tools that serves all of AEDdonate’s target audiences to maximise partnership opportunities, community support and fundraising, as well as ensuring GiftAid compliance.
The website and systems that AEDdonate use have been seamlessly integrated to reduce manual admin time and add scalability to their organisation.
By using the WordPress Content Management System (CMS) we helped them improve their internal efficiency when managing the website, allowing for more time to be spent on fundraising and building awareness for the charity.
