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What is a Google Partner agency? 


A Google Partner agency is a recognised expert at handling digital marketing for its clients by using Google Ads to promote a business’s products and services on Google Search, YouTube, and other sites across the web. The Google Partner badge is awarded to agencies who have the latest Google Ads expertise.


Ok, so what is Google Ads? 


Google Ads is a Google program that uses pay-per-click (PPC) advertising – paid ads that appear in Google search engine results. Google Ads are proven to be a highly effective means of reaching your target audience, and can be one of the most profitable ways to get new leads and conversions for your business.


What are the benefits of using a Google Partner agency?


Only companies with proven expertise in Google Ads can become a Google Partner, which means they’ve passed Google Ads product certification exams, manage a minimum account spend and have the latest product information. Partners are also able to attend advanced training sessions to keep abreast of PPC best practices, so when you choose a Partner agency, you’ll know they are keeping up with PPC strategies as they evolve.


What does Google ads product certification mean?


A Google Partner can be certified in numerous types of Google ads, including search, mobile, video, shopping, and display advertising, and have staff who are highly trained to work with Google Ads. With these expert qualifications, a Google Partner will be able to create a more effective campaign for your budget.


Google Partners work with the latest PPC information.


The digital world is constantly evolving and changing, so it’s vital to stay on top of these changes to make the most of your digital marketing plan. That’s why Google requires their Partners to take recertification exams to ensure that they stay up to speed with the latest changes. By choosing a Google Partner agency, you’re benefiting from all of the most up-to-date changes with Google Ads.


Google Partners have access to beta features.


Google has numerous new and innovative features that they test before the public gets access to them – typically the latest updates to the Google Ads system. So obviously, when you work with a Google Partner agency, you get the benefits of these beta features when your agency integrates them into your plan, all helping to keep you competitive.


Google Partners work directly with Google.


Another big advantage when using a Google Partner is that as your PPC ads are run through Google’s platform, one of the top search engine platforms, Google Partners work directly with Google, who provides Partners with their own team. So they can speak to Google directly for account and technical support, or to address any problems that might arise.


We recently achieved Google Partner status. Why not get in touch to see how we can use our Google expertise to help you?