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As a tourism attraction, you need to appeal to a large audience to keep footfall high, but that doesn’t mean you don’t need to think deeply about how your brand is positioned.
We’re trusted by leading UK tourism attractions to breathe new life into some of the country’s most beloved destinations, from heritage sites, to leisure and family entertainment.
Give your brand the fresh start it deserves and update your creative arsenal to deliver more impact with your customers at every touch point. We understand that tourism rebrands run deeper than visuals alone, and we’ll help you tell your brand story like no one else can, in a way that has meaning to you, and your customers.
After opening its doors over 50 years ago, West Midlands Safari Park felt it was time to overhaul their brand to reflect the growth of the attraction and their more modern offering.
We worked closely with their internal creative team and began with customer research, tone of voice and brand strategy workshops. What we discovered is that customers rated interaction with the animals as the number one memorable experience.
This became central to our design concepts and the tone and personality of the branding itself. We gave them their own iconic Giraffe logo which provided flexibility to use across the park, online, and in merchandise.
The start of nearly every guest experience starts online. Our digital team builds fast, award-winning mobile-first websites that inspire action. From ticketing to storytelling, we innovate digital solutions that meet your objectives and impress your customers.
Essentially, it’s all about conversion, creating websites that always place maximum focus on your main business goal, whether it’s awareness, product presentation, or increasing bookings.
We help you integrate with the right systems and plug-ins to make sure your website gives the best possible first impression and removes any friction from the booking process.
Looking to revamp your website journey? Find out more about our websites
Because of our tourism and visitor attraction expertise, and our equally broad experience in charity marketing, we were chosen by Re-Form Heritage to design and develop a brand-new website to show off the incredible restoration of the iconic Middleport Pottery and allow customers to see what’s happening over the coming weeks and book events online.
The website means it’s now possible to book Middleport Pottery tours, purchase event tickets, enquire about weddings and venue hire options, and schools can request to use Middleport’s new Learning Centre.
The upgraded website, www.re-form.org, provides a scalable, responsive, and intuitive platform for users to explore the charity’s vital work and the diverse offerings at its locations in Stoke-on-Trent.
It is with thanks to the talented local Stoke-on-Trent based company Harrison-Carloss that our website has been upgraded. This new platform will be invaluable in allowing us to better connect with our community, showcase the beauty and history of Middleport Pottery, and highlight the importance of preserving our local heritage for future generations.
Re-Form Heritage (Middleport Pottery)
The team at Somerset CCC wanted to bring more focus to their event space offering at their ground, the Cooper Associates County Ground. We developed an engaging new website featuring an intuitive search tool that enables users to find suitable spaces by party size and requirements, then submit enquiries directly from each listing. We bolstered the site with integrations such as CaterSOFT, ResDiary, and Sport Alliance to streamline bookings, enquiries, and newsletter sign-ups, eliminating manual processing.
As part of a 12-month SEO retainer, we brought the site up to scratch with optimised meta data, relevant internal linking and created content such as blogs and landing pages per type of event. Our strategy helped target users earlier in the buyer journey. After the website and SEO work they were ranking for 760 more keywords, drastically improving their online visibility and relevancy.
At Harrison Carloss we have a proven track record of successfully reinvigorating heritage rebrands for a diverse range of clients. For us, a heritage rebrand isn’t about reinventing a brand’s personality. It’s a matter of truly understanding what the brand stands for.
We then tailor strategic thinking, creative flair, and stakeholder insight to produce results that feel both authentic and progressive.
We bring insight-led planning that drives real-world results by learning where you want to be.
Our team of creatives, brand and digital strategists then use a combination of insights, data and years of experience to develop a strong proposition and methodical approach to help tourism brands unlock their potential.
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