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UploadsHalloween is just around the corner, and we’re gazing into our crystal ball to reminisce about some of our favourite seasonal campaigns. From limited-edition collaborations to chilling commercials, there’s no shortage of spooky marketing campaigns to get us in the Halloween spirit. Let’s journey into the dark together and discover the cunning magic of strong branding and mystic arts of marketing.
Monster Munch x Heinz: Scarily good? Or the sauce of all evil?
This year, Monster Munch teamed up with Heinz to create a truly terrifying condiment: pickled onion mayonnaise. This limited-edition sauce is sure to make your taste buds scream. This time of year, people seem more tolerant of trying some unsavoury combinations, as we’ve seen with Zombie Skittles in the past. While we’re not sure if it’s earned a place in our fridge all year round, we can’t deny that it’s a clever and attention-grabbing marketing move.
Our tip: It’s not bad with fish and chips. Exercise caution with how much you use.
Ikea: Monsters under the bed
Ikea’s clever video ad plays on the common childhood fear of monsters under the bed. However, instead of being scary, the ad is actually quite funny and relatable to parents, who regularly drop down to the floor and do an under-the-bed sweep. Although the main focus is on Ikea children’s beds, the lamp used is a great bit of product placement. We’re sure parents were keen to add one to their shopping list to make their monster hunts a little easier. It’s a great reminder that even the most mundane tasks can be made a little more interesting with a touch of creativity.
Pepsi vs Coca-Cola: Brand banter
One of the most iconic Halloween marketing campaigns of recent years was the Pepsi vs Coca-Cola showdown. Pepsi boldly launched a campaign that gave their greatest rival a lot of prominence, showing a Pepsi can wearing a ‘scary’ Coca-Cola Halloween costume. Rather than call their lawyers or look to get nasty with Pepsi, Coca-Cola took the same image, and recaptioned it, ‘everybody wants to be a hero’. Coca-Cola’s response was so perfect and simple, that you have to say they’ve claimed victory this time around.
Morrisons: Are there any cheese lovers amongst us?
Morrisons got into the Halloween spirit with a campaign that featured a dreaded Ouija board. While the board wasn’t actually for sale, it was a clever way to draw attention to a simple product like cheese. Why cheese you might ask? With Halloween featuring close to the Christmas season in the calendar, cheeseboards are a profitable product for supermarkets as both a gift or to enjoy with a glass of wine by the fire.
McDonald’s: Spooky and delicious
McDonald’s took a unique approach to Halloween marketing with a series of spooky out-of-home ads. The ads used the fast-food chain’s iconic food and packaging to create some haunting creative artwork. It’s a great example of how your brand should be more than just a logo. The shape of your products and packaging is also part of your brand. McDonalds was able to gain brand recognition with creative like this because they’ve nailed the branding of their products and been consistent for decades.
Our treat to you…
Halloween is a time for creativity and innovation, and these campaigns are just a few examples of how brands are using the holiday to connect with new and existing customers. Whether you’re a fan of spooky ads or simply looking for some Halloween inspiration, these campaigns are sure to get you in the spirit.
