A long-term content strategy—
Over several years we followed a consistent process: optimising existing pages, streamlining the migrated blog content and building new content designed to close the gaps we’d identified.
We thought carefully about the different routes a homeowner takes when researching a new door, whether they start with style, colour or finding a local installer, and built high-quality content hubs that addressed each of these journeys directly.
Longer tail, more informational queries were tackled through lifestyle content. This wasn’t just about traffic. It was about building brand awareness and positioning Residence Collection as a genuine knowledge source in the fenestration space, the kind of content other sites want to link to.
