new organic users YoY
Their offerings often make use of locally sourced produce, and they have gained a reputation for producing delicious and unique flavour combinations. Much of their business comes from B2B sales with the trade and they have a growing network of over 800 stockists including farm shops and garden centres. Their website was created as a new online channel for sales, focusing on new B2C customers.
They had worked with SEO agencies in the past but felt like they were not getting value for money. As the website was still relatively new, the team was small and much of the leg work had to be undertaken by them, creating additional workload beyond their day to day. They wanted an agency to take ownership of their SEO activity and alleviate the pressure on the team. Additionally, they wanted an agency with WordPress & WooCommerce expertise to carry out any development work on their behalf.
increase in organic sessions YoY
At the beginning of the year, the team did extensive keyword research for the site, taking particular focus on long-tail keywords as this would form the basis of Cottage Delight’s blog activity. Working with the internal team, we mapped out relevant content for each month, ensuring to highlight any seasonal occasions and pull focus on new product ranges.
sessions via the blog
We set up dynamic meta data as a fallback for product and blog pages to ensure no page was missing any information.
increase in users