Cottage Delight

Cottage Delight is a British food producer known for its wide range of handmade, high-quality speciality foods. The company was founded in the 1970s in the Staffordshire Moorlands, England.

They started by selling homemade butter fudge and have since expanded their product line to include jams, chutneys, pickles, sauces, marmalades, biscuits, cakes and more.

Taking ownership of their SEO

Cottage Delight is renowned for using traditional recipes and high-quality ingredients to create their products.

Their offerings often make use of locally sourced produce, and they have gained a reputation for producing delicious and unique flavour combinations. Much of their business comes from B2B sales with the trade and they have a growing network of over 800 stockists including farm shops and garden centres. Their website was created as a new online channel for sales, focusing on new B2C customers.

They had worked with SEO agencies in the past but felt like they were not getting value for money. As the website was still relatively new, the team was small and much of the leg work had to be undertaken by them, creating additional workload beyond their day to day. They wanted an agency to take ownership of their SEO activity and alleviate the pressure on the team. Additionally, they wanted an agency with WordPress & WooCommerce expertise to carry out any development work on their behalf.

Significant improvements in 12 months!

Harrison Carloss was appointed Cottage Delight’s agency at the beginning of 2023 and in 12 months have seen significant improvements in the quality of organic traffic and overall engagement with the site.

At the beginning of the year, the team did extensive keyword research for the site, taking particular focus on long-tail keywords as this would form the basis of Cottage Delight’s blog activity. Working with the internal team, we mapped out relevant content for each month, ensuring to highlight any seasonal occasions and pull focus on new product ranges.

Crucial traffic driver

Product pages are a crucial traffic driver for Cottage Delight there we worked to assess and optimise product pages as required.

As part of a UX project to improve the layout of product pages, we included space for concise product descriptions to help the flow of the page which were optimised across the site.

New products were optimised when going live with targeted meta data and on-page copy.

To cover any missed pages, we set up dynamic meta data as a fallback for product and blog pages to ensure no page was missing any information.