Aim Technologies

AiM Technologies are a global manufacturer and retailer of after-market motorsport products to race teams, drivers, riders and enthusiasts.

Driving Sales

We were asked to improve the performance of the ecommerce side of the business.

Primarily targeting individuals with an interest in motorsport whether that be Motocross, Karting, Biking, Single Seat Racing or those with a car they’re tuning or even building from scratch. Being tasked with improving ROI meant we needed to assess current performance and adapt the strategy to be highly targeted.

Highly impactful Creative

We utilised a combination of brand led promotional photography as well as using user generated content from social media tags.

This included both photography and video and showed the products off in real cars and bikes giving potential customers genuine testimonials. We let the product do the talking.

To go to market we used a multi-channel approach including Google PPC across display, search and shopping, Social Media Advertising, Affiliate Marketing and Email Marketing to generate results. Our approach was highly targeted as we segmented our audience down not only by sport but also the specific brand of interest to ensure the ads were relevant and well-received.