The Residence Collection

Utilising PPC to drive quality traffic.

Project

Residence PPC

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Leading manufacturers of premium windows and doors—

The Residence Collection are renowned for their superior flush timber alternatives, firmly establishing itself as a distinguished brand within the industry.

With a strong emphasis on quality, their products exemplify excellence and showcase their deep understanding of the market.

We had been working with the team for over a year before they approached us to design and develop a new consumer facing website. Their old website lacked the prestige of their offering and resembled a competitor’s site. The site had a number of outstanding issues and the code itself was difficult to work with whenever changes were required to improve the user experience.

Utilising PPC.

to drive quality traffic.

Premium Windows & Doors—

The Residence Collection is a range of premium window and door systems, designed and built in Great Britain.

They offer bespoke solutions with a special emphasis on quality products for houses in conservation areas where options are limited.

They are an established brand – well known within the industry for their premium offerings and specialist knowledge.

A full account clean up—

Residence had a historic PPC account with existing campaigns dating back to 2013. They wanted to make improvements to their account but struggled to see where they could take such established campaigns.

Although managed, the account had seen very little attention and a lot of campaigns hadn’t been evaluated in terms of performance for an extended period of time, running without much thought.

However, Residence didn’t want to lose any momentum they had created through PPC and therefore we opted to make small, gradual changes to help conjure larger improvements to performance. We also performed a full account clean up to ensure the strongest foundation for improvements.

Instant results—

We saw instant results to the account with both Clicks and Impressions improving and the Average CPC reducing significantly within the first few months.

We re-allocated budget away from brand campaigns where Residence already had a very strong organic standing. This streamlined spending away from keywords where the user intent and organic position of the site meant that the user would likely visit regardless, therefore creating a more holistic SEM approach.

We created a number of responsive display ads which had the ability to be more flexible and appear in a higher variety of ad space than existing HTML5 ads. The new ads achieved a much higher CTR and we saw a significant improvement to their remarketing campaigns as a result.