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Consumer focused

Marketing

Overview

Working from a foundation of consumer research, market insights and analytics, we uncover value where others might not think to look.

We love helping companies develop new services, discover revenue streams and operate more efficiently. Whatever your marketing needs, we’ll invest time and expertise in understanding your business and customers to help you to achieve your goals.

So why does your brand need to stand out from the crowd? In 2018, it was reported that during the average day, we scroll through 90m or 300ft of content on our mobile devices. That’s why!

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    Our Marketing Services:

  • Strategy + Campaigns

  • Media Buying

  • Email Marketing

  • SEO + PPC

  • Social Media

  • We offer you a secure plan of action backed by solid research.

    We begin each project by setting out to learn all about you, your brand and your markets. To discover what makes you different and unique. To understand what makes your brand tick. We want to know where you’re coming from and where you want to be.

    We then work hand in hand with you to plan an effective brand platform and growth strategy; to create a highly individualised tone of voice and framework that suit the specific industry your brand lives in.

    We believe that to be truly effective, marketing must be creative. That’s why we keep our finger on the latest trends and refuse to be satisfied with work that is anything but world class.

  • Data driven media buying for optimum results.

    Astute data driven media buying is all about measuring performance against your KPI. Having the ability to keep a check on what’s working effectively is the only way to ensure that you’re getting the best bang for your media buck.

    In an increasingly competitive market place it’s essential that you make an impact with the right digital media strategy to both aid brand awareness uplift and drive the user through to point of purchase.

    Let Harrison Carloss negotiate the lowest possible rates for the most impact. Thanks to our 40 years’ industry experience, we know what works best and how to get the best return on your investment in newspapers, television, radio or outdoor.

    • Newspaper

    • Television

    • Radio

    • Outdoor

  • Make a bigger impact in the inbox. 

    Fact: More people use email than any other platform. And with lower costs and the highest potential return on investment compared with other marketing channels, you really can’t afford not to have a dynamic email campaign running.

    Harrison Carloss can help you create an original email marketing strategy that’s sure to have an impact, with attention-grabbing openers, credible and persuasive message content and strong calls to action.

    We’ll make your messages mobile-friendly, and also take care of the analytics to measure open rates and click-through, ensuring that your timing is right, and you’re never short of precise and measurable targeted messages that connect with your audience.

  • We develop SEO content strategies for people first, search engines second.

    A strong SEO strategy is the best way for your brand to appear at the top of the search engine results page, with more qualified traffic finding your website.

    We take the guesswork out of SEO, connecting business, brands and partners with the people who are interested in them to generate a return on your marketing investment.

    Important as keyword targeting is for SEO, search methods have changed. So our mobile and voice optimised campaigns are personalised to give your brand the search authority it deserves, using long-tail keyword targeting and relevant content.

    Our strategy combines on-site optimisations and off-site initiatives, all in accordance with Google and other search engines’ best practices.

    We create PPC campaigns that drive the leads you want.

    Our understanding of PPC and our data-driven approach gives you access to an account management service like no other.

    We understand which PPC channels are more effective and how to accurately create campaigns for each channel that work. We tailor your campaigns to produce the best results, taking into account the nature of your business, the audience you’re looking to target and what you’re looking to achieve.

    PPC management has moved on from being a mostly keyword targeted service into a complex beast incorporating: retargeting, shopping, video ads, mobile apps and social media advertising.

    Our strategy encompasses all areas of paid search and harmonises your spend with organic rankings to ensure you’re never needlessly paying for clicks.

  • We’ll build you a stronger social media presence.  

    Social media marketing is one of the most powerful tools your brand can utilise to connect with your core audience and expand your online presence.

    We’ll help you do just that by creating content that feels personal and authentic, giving you the ability to join conversations or cultural events in the virtual community as they’re happening.

    We work with brands and businesses to create dynamic social media campaigns that speak to the right people, on the right platform, at the right time.

    We’ll keep you up to speed with developments such as livestreaming and augmented reality.

    Our social media services include community management, social listening, large-scale campaign implementations, and micro/macro influencer integrations.

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