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Consumer focused

Marketing

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Overview

Working from a foundation of consumer research, market insights and analytics, we uncover value where others might not think to look.

We love helping companies to push their brand, develop new services, discover revenue streams and get more ROI for their advertising spend. Whatever your marketing needs, we’ll invest time and expertise in really understanding your business and your customers to help you to achieve your goals.

We’ll offer analytical, strategic planning and implementation and can act as your outsourced marketing function. We love to solve problems and see clients grow as a result of our solutions whether that be a start-up looking to build a brand and enter the market, to helping to inject new life into a well-established brand by shifting focus.

  • We offer you a secure plan of action backed by solid research.

    Having a clear and concise marketing strategy is the key the success of any business.

    Whether you’re a new start-up or an established player, all of your marketing activity should be underpinned by a longer term set of goals and aspirations with defined audiences that will help to give your business a clear focus.

    One of the most common misconceptions within business is that marketing is a stand-alone activity. In reality, marketing impacts and intercepts with all other areas of a business – and putting a strategy in place helps to bring these departments together under one understanding of what needs to be achieved by the marketing strategy.

    Your marketing strategy should be used to help inform your marketing campaigns. While your marketing strategy is a bigger picture, a marketing campaign should be used to achieve short term goals.

    At Harrison Carloss, we understand the importance of strategy and planning.

    We begin each project by setting out to learn all about you, your brand and your markets. To discover what makes you different and unique. To understand what makes your brand tick. We want to know where you’re coming from and where you want to be.

    We then work hand in hand with you to plan an effective brand platform and growth strategy; to create a highly individualised tone of voice and framework that suit the specific industry your brand lives in.

    We believe that to be truly effective, marketing must be creative. That’s why we keep our finger on the latest trends and refuse to be satisfied with work that is anything but world class.

  • We develop SEO content strategies for people first, search engines second.

    A strong SEO strategy is the best way for your brand to appear at the top of the search engine results page, with more qualified traffic finding your website.

    We take the guesswork out of SEO, connecting business, brands and partners with the people who are interested in them to generate a return on your marketing investment.

    Important as keyword targeting is for SEO, search methods have changed. So our mobile and voice optimised campaigns are personalised to give your brand the search authority it deserves, using long-tail keyword targeting and relevant content.

    Our strategy combines on-site optimisations and off-site initiatives, all in accordance with Google and other search engines’ best practices.

    We create PPC campaigns that drive the leads you want.

    Our understanding of PPC and our data-driven approach gives you access to an account management service like no other.

    As a Google Partner we understand which PPC channels are more effective and how to accurately create campaigns for each channel that work. We tailor your campaigns to produce the best results, taking into account the nature of your business, the audience you’re looking to target and what you’re looking to achieve.

    Our staff are trained and certified by Google to get the best from your campaigns, so with us you’re in safe hands.

    PPC management has moved on from being a mostly keyword targeted service into a complex beast incorporating: retargeting, shopping, video ads, mobile apps and social media advertising.

    Our strategy encompasses all areas of paid search and harmonises your spend with organic rankings to ensure you’re never needlessly paying for clicks.

  • We’ll build you a stronger social media presence.

    An inactive social media account is one of the worst things a potential customer can see when researching your brand. Social media is a fantastic way for any business to inform, promote and most importantly communicate to your followers; social media marketing is one of the most powerful tools your brand can utilise to connect with your core audience and expand your online presence.

    We’ll help you do just that by creating content that feels personal and authentic, giving you the ability to join conversations or cultural events in the virtual community as they’re happening.

    We work with brands and businesses to create dynamic social media campaigns that speak to the right people, on the right platform, at the right time.

    We’ll keep you up to speed with developments such as livestreaming and augmented reality.

    Social media management is a holistic approach to social media. We’ll manage your online presence across social media platforms, such as Facebook, Twitter and Instagram by planning, creating and publishing content that your followers will love.

    We take away the stress of keeping social media accounts active with monthly social media plans based off your business goals, as well as the ability to turn around reactive ad hoc posts for the special message you just need to shout about now.

    Our social media management services also include community management, social listening, large-scale campaign implementations, and micro/macro influencer integrations.

  • Make a bigger impact in the inbox.

    Fact: More people use email than any other platform. And with lower costs and the highest potential return on investment compared with other marketing channels, you really can’t afford not to have a dynamic email campaign running.

    Email marketing helps you connect with your audience and promote your brand like no other channel. The low costs and high precision of email marketing means that brands can send out highly targeted messages to prospects and customers to have the most impact.

    Being one of the most cost-effective methods of marketing, email can also be one of the most over saturated. People receive more and more emails everyday and it can be difficult for a message to stand out in their inbox. In addition, overcommunication can put you at risk of looking or feeling spammy or aggressive.

    While it can be the most rewarding of marketing channels, email marketing has a number of pitfalls and sending to your customer base should never be taken lightly.

    Harrison Carloss can help you create an original email marketing strategy that’s sure to have an impact, with attention-grabbing openers, credible and persuasive message content and strong calls to action.

    Emails can help you communicate with your customer base instantly. Whether you’re running a sale, have new products in stock, or are just looking for some customer feedback – we can help you create an email that’s impactful and straight to the point.

    We’ll make your messages mobile-friendly, and also take care of the analytics to measure open rates and click-through, ensuring that your timing is right, and you’re never short of precise and measurable targeted messages that connect with your audience.

  • Data driven media buying for optimum results.

    Media buying is an essential part of paid marketing efforts. When paying for advertising space, it’s important to consider your target audience and ensure you’re putting your business into a relevant space for the maximum impact. Overall, the process can be a lot more complicated than most expect – especially with the addition of costs and getting the most for your money.

    At Harrison Carloss, we make media buying simple and can produce an impactful media strategy that will ensure your ad gets maximum coverage with relevant customers – whatever your budget. That means your ad will be shown to the right people, at the right time, for the right price.

    Astute data driven media buying is all about measuring performance against your KPI. Having the ability to keep a check on what’s working effectively is the only way to ensure that you’re getting the best bang for your media buck.

    In an increasingly competitive market place it’s essential that you make an impact with the right digital media strategy to both aid brand awareness uplift and drive the user through to point of purchase.

    Let Harrison Carloss negotiate the lowest possible rates for the most impact. Thanks to our 40+ years’ industry experience, we know what works best and how to get the best return on your investment in newspapers, television, radio or outdoor.

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