Conceptual Design

Shine light on the idea

Think of your design as a house. Whether it’s a punchy social media ad or a more considered multi-channel campaign, you need to start strong. That’s where we come in.

Conceptual Design is the foundation on which good designs stands. Even the most technically brilliant designs can fail without a solid concept in pre-production. Goodbye nice sturdy house.

At Harrison Carloss, we work with our in-house team of experienced marketers and designers to create unique and exciting concepts that will help shine light on the idea for your project. We challenge the ‘why’ early on, allowing the time to really dig into the heart of the message behind your design.

Creating a logical basis for the work

“That’s all well and good but why should I bother with conceptual design?” I hear you ask. Well, let us tell you. The main benefit of creating concepts with Harrison Carloss is that we can uncover unique insights to give you that all important competitive edge. And then the exciting bit – we bring it to life!

We will present and explain our rationale, creating a logical basis for the work and addressing practical questions around why or how.

Achieve originality.

Identify and assess strengths and weaknesses of the concept, delivering strong creative with cut-through.

More than anything, conceptual design will help you to achieve originality. The ideation phase helps creative sparks turn into a blazing success. Investing at this point will help you to get the most from your project.