Willow by Parogon Group
Cooking up a launch campaign for Willow.
12,000+
Book a table widget opens during launch period
Project
Willow by Parogon
As the very latest venue from the Parogon Group, Willow opened at Trentham’s Shopping Village in the Spring of 2021, offering a relaxed new approach to dining that mixes fresh ideas in décor in a stylish modern environment to complement superb food and friendly, attentive service.
Strategic marketing.
And creative to match.
Website—
We began by designing Willow’s website to artfully show off the amazing interior décor and the oh-so-cool alfresco dining spaces, together with the way that Willow’s boho-chic elements work so perfectly with the restaurant’s jungle-inspired touches.
The result is a vibrant and inviting ambience that perfectly captures the easy going spirit of this highly individual venue.
Campaign—
As with the Parogon Group’s other restaurants, we were again given the opportunity to produce launch material led by a brand new website that would beautifully reflect Willow’s unique style. Our launch plan also included PPC, stylish social media press advertising, and a carefully targeted ‘dine out on us’ door drop competition giving selected recipients the chance to win a pre-opening day exclusive meal for 4 at Willow.
We ensured all campaign elements had the same look and feel to build trust and recognition across channels.
Results—
As a result of our efforts, table bookings exceeded expectations with the ‘Book a Table’ widget being opened over 12,000 times during launch.
The multi-channel marketing approach also netted us the largest mailing list out of all the Parogon Group venues, which amounted to over 7500 entries to our competition. All in all a fantastic launch and opening weeks.
As a customer service provider, we look to work with partners who treat us as we look after our guests. Harrison Carloss always seems to go above and beyond our expectations! We are delighted with the link that Harrison Carloss has been able to build with Tevalis. The way that they have made use of the APIs available to us has brought to an end one of our big projects in recent years – Maximising the Tevalis Stock system, the Nutritional Website link is a key achievement for us.
Harrison Carloss have done a great job both building and further developing our websites. The websites they have built have completely changed the customer experience and really brought our websites up to date. They are very easy to work with and are extremely professional. We are looking forward to working with them more in the future and couldn’t recommend them enough.
