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Marketing

The Healthy House – Black Friday

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About

The Healthy House is an online store, specialising in health, lifestyle and allergy relief products.  With already established loyal custom, they looked to engage new health conscious customers with their offering with aims to increase revenue.

Project

With Black Friday on the horizon, we looked to capitalise on the increased online shopping activity.

We used a multi-channel approach in the lead up to the sale, conducting promotions through social media, email and paid online advertising. The Healthy House led giveaways in the lead up to the event on both social media and email – allowing both old and new customers a chance to win, while promoting the Black Friday sale.

To diversify their audience, The Healthy House added new product lines – away from the typical allergy-centric range, they moved into lifestyle products such as candles, blankets and more. This also created opportunities to promote Christmas gifting in the run up and up selling opportunities. To encourage a higher spend, special gifts were given to the first 50 orders that spent over £100.

Results

The Healthy House recorded a bumper Black Friday weekend, with the Friday seeing the site take over £10K in revenue and the weekend revenue up 100% compared to the previous years campaign.

The new product lines proved to be popular and the multi-channel approach brought in new customers, allowing The Healthy House to move into the mainstream market while maintaining their position as experts.

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Conversion Rate Up

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Revenue Up

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Increase in Page Views

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