A wealth management company based in Manchester were looking to re-brand their business. The new brand needed to be more in keeping with their values which include client obsession, pioneering excellence, long term thinking and positive community. Harrison Carloss were tasked with coming up with the name and a logo whilst retaining their existing colour palette and creating an identity which would work seamlessly with their current website.
What we did
Firstly, we took the time to understand the business and values and then formulated a list of a number of names which were representative of the company. Following the shortlisting of names, we then presented a number of logo options to the client. We used nature as a source of inspiration given that the business strives to build long-term relationships with their clients and the local community whilst looking to enrich lives.
And so, Daintree Wealth Management was born. We created a clean, simplistic logo which is adaptable and works in multiple formats. The logo was then updated across the website, we also designed and printed business cards as part of the brand launch.