Finding the right funding for business is crucial to its success, and this is where Amica Finance shines. As ‘business enablers’, they are a highly experienced and forward thinking commercial brokerage firm based in the Midlands who specialise in providing tailored funding solutions to support businesses with a variety of products suitable for any funding scenario, including asset finance, supplier finance, tax funding and business loans. They are able to finance almost any asset, from any supplier, including agriculture, machinery, construction, haulage, transport and vehicle rental. They also work directly with dealers to source and fund client purchases.
Amica Finance’s requirement was for a complete brand refresh and online presence – to update and modernise their entire operation and present them not only as a professional funding source and experts in their field with appeal for SMEs and corporates, but as the go-to first choice for businesses seeking finance. The aim was to comprehensively showcase Amica and help them punch above their weight, making it clear that they work with suppliers and direct customers, providing an unrivalled specialist financial service from introduction until the deal completes its term.
We evolved the Amica brand and then built a brand new website, a brilliant online marketing platform that allows the company to provide their customers with a fully rounded service. We included a bespoke application form to drive and manage leads, and incorporated an API integration directly into Companies House to pull company information, including directors details, to make filling in the application form as simple as possible. We also created the ability for this application form to be co-branded with Amica’s partners.
The new website also featured a finance calculator and a ‘For Sale’ area where clients’ products could be listed whilst fully integrating into the application form. As a result, the new Amica website launched and exceeded all expectations by securing both a product sale, finance application and a new partner within the first week.