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Amica UK

Expertly tailored

business finance


Expertly tailored business finance


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Amica Finance is an experienced commercial brokerage based in the Midlands. They specialise in providing finance that saves you time, money, and worry.

With that said they needed a full brand refresh, tech stack that created a seamless UX and tools to streamline internal processes.


Increase in conversion rate



Increase in turnover

in first 6 months from HubSpot implementation

Finding the right funding is crucial to success.

This is where Amica UK shines. As ‘business enablers’, they are a highly experienced and forward thinking commercial brokerage firm based in the Midlands who specialise in providing tailored funding solutions to support businesses with a variety of products suitable for any funding scenario, including asset finance, supplier finance, tax funding and business loans.

They are able to finance almost any asset, from any supplier, including agriculture, machinery, construction, haulage, transport and vehicle rental. They also work directly with dealers to source and fund client purchases.

They wanted a brand refresh and online presence.

To update and modernise their entire operation and present them not only as a professional funding source and experts in their field with appeal for SMEs and corporates, but as the go-to first choice for businesses seeking finance.

The aim was to comprehensively showcase Amica and help them punch above their weight, making it clear that they work with suppliers and direct customers, providing an unrivalled specialist financial service from introduction until the deal completes its term.




We evolved the Amica brand

Then built a brand new website, a brilliant online marketing platform that allows the company to provide their customers with a fully rounded service.

We included a bespoke application form to drive and manage leads. We incorporated an API integration directly into Companies House to pull company information, including directors details, to make filling in the application form as simple as possible. We also created the ability for this application form to be co-branded with Amica’s partners.

Finance calculator.

Their new website also featured a finance calculator. It also had a ‘For Sale’ area where clients’ products could be listed whilst fully integrating into the application form.

We also recommended HubSpot to Amica and guided them through the process from spec through to onboarding and implementation. As a result, Amica UK have seen a huge increase in conversion rates and now see HubSpot as completely integral to the efficient running of the business.

Harrison Carloss are an innovating agency who are now long term partners in our growth and success. From the first introduction to the finished products they have shown a desire to make us succeed.

Jon Dufton, Managing Director