AEON Engineering

AEON Engineering are a multi-disciplinary engineering and project management consultancy based in Staffordshire. They provide systems engineering, project management and product development consultation services across R&D, scientific, defence and civil sectors. Specialists in the product engineering lifecycle, AEON provide bespoke, resilient and cost-effective solutions.

Leaders in the industry

AEON were looking to establish themselves as leaders in the industry. Their current website and branding lacked impact and depth, struggling to convey the diversity and complexity of their capabilities.

While aerospace engineering made up a good portion of their business, they didn’t want to pigeonhole themselves, and looked to advertise the other industries and services they offered as they looked to expand.

Their existing website was single paged and therefore struggled to rank within Google. It was simple but ineffective, with little to no content which truly communicated the brand and its mission.

Out of this world branding

AEON struggled with recruiting the right people and needed a website that communicated their brand and culture more efficiently, they wanted to establish themselves as an aspirational employer.

We reinvigorated AEON’s branding into something cool, dynamic and something that spoke to their audience. We created Brand Guidelines which covered all aspects of the business, including social presence, official documents and tone of voice. The new branding communicated the diverse nature of their services, representing each aspect without preference. Overall, the new branding helped to make AEON recognisable, with emphasis on them being a forward thinking and agile business.