increase in users
increase in sessions
While aerospace engineering made up a good portion of their business, they didn’t want to pigeonhole themselves, and looked to advertise the other industries and services they offered as they looked to expand.
Their existing website was single paged and therefore struggled to rank within Google. It was simple but ineffective, with little to no content which truly communicated the brand and its mission.
increase in Avg. Session Duration
We reinvigorated AEON’s branding into something cool, dynamic and something that spoke to their audience. We created Brand Guidelines which covered all aspects of the business, including social presence, official documents and tone of voice. The new branding communicated the diverse nature of their services, representing each aspect without preference. Overall, the new branding helped to make AEON recognisable, with emphasis on them being a forward thinking and agile business.
AEON’s new website is dynamic and impactful – adding much needed colour and design to what can be a technical subject. More engaging to users on a number of levels, the new website retains the impression of expertise but on a much more approachable platform – appealing to a broader range of potential clients than previously.
We spent additional time on areas where AEON had highlighted issues. For example, for the Careers section we paid particular attention to ensure pages were engaging. We wanted the page to not only educate them about the business and any benefits of working, but also the history of AEON in order to give a holistic view of the business and what it would be like to work there.